How to Gain and Maintain Dominance in Local SEO
Gone are the days when local businesses got high rankings in Google’s search engine results easily. Before, doing simple tasks, such as creating a website for a business, listing such website on business directories or citation sites, and claiming a Google My Business page, is enough to catapult any online business to the top search pages of Google. But now, things have changed as competition in local SEO has become tougher. However, business owners do not need to worry as digital marketing specialists, The Fields Agency, are here to help them succeed in the competitive local world of online marketing.
The primary reason why there is difficulty to succeed in local SEO is that local businesses of today have realized the significance of the basics of SEO, wherein they implement these basic principles in their marketing strategies. As more and more local businesses follow the basics, the more competition they need to beat in order to get the most coveted ranking spots. Aside from that, quick and easy SEO fixes nowadays do not work as expected, thus considerably changing the factors of how local search should rank.
To solve this issue, The Fields Agency recommends local business owners to adapt and understand the changing local SEO environment. They must implement a diverse array of techniques in order to remain dominant in the local SEO field such as using the Google local 3-pack and maps, maximizing the use of Google My Business page, providing additional content localized on their respective websites, being listed on business directories or citation sites online, and giving opportunities for their customers to give reviews regarding their products and services on Google and other third-party websites.
Google My Business
Claiming one’s Google My Business page remains an important method towards achieving success in the local SEO scene. Business owners should devote their time in filling out as much relevant information as possible regarding their respective businesses on their My Business page so that they can stand out from other similar businesses and from businesses that have unverified listings. Furthermore, doing such creates a positive impression towards the overall package of any business established online.
Local content writing
For businesses to succeed locally, business owners must put emphasis in incorporating local content on their website. This means writing blog posts about local activities, events, or news within or surrounding the city on a regular basis, including promotions or specials on a specific business location. One aspect they should particularly observe is content length. Around 1,000 words of relevant information and usage of city-centered keywords are enough to come up with a good article. Also, if the business locations are plenty, every location must have a separate and unique content page.
Business directories/citation sites online
Business directories in the forms of Foursquare, Yelp, MerchantCircle, and others have provided much contribution in improving the SEO of local businesses. Since these citation sites are sufficiently credible with Google, utilizing them is an effective way of getting backlinks to business websites, hence helping reach the top search engine positions easier. In using citations, business owners must see to it that the name, address, and phone number information of their websites are correct, since that information will be used all throughout business directories available online.
Positive customer reviews
Another important factor to achieve local SEO success is by gaining positive online reviews from satisfied customers. Getting 5-star reviews is not only synonymous to obtaining higher local rankings but also gaining the confidence and trust of customers. To get the customers’ reviews, business owners must strategically ask them by giving them the exact URL of the site where they can say their reviews. Aside from that it is recommended for businesses to have multiple review sites such as TripAdvisor, Yelp, Foursquare, and others. One important tip though, business owners must not ask for reviews from all customers within one time as this usually does not lead to a favorable result.
When it comes to these techniques, using them will be maximized if The Fields Agency is there to help. With their unparalleled credibility in the digital marketing industry and utmost dedication in rendering their services, rest assured that any local business will thrive, besting out other businesses in the local scene.