What is Geofencing?
Simple fact, Companies thrive who stay on the cutting edge of new technology. With that, big and small businesses, including The Field’s Agency, now welcome location-based marketing with open arms.
Nowadays, location-based marketing is opening new doors of opportunities among marketers. In the form of geofilters, geo-targeting, and location data, this new breakthrough might be complicated, but new use cases develop each day.
To get the low down of what location-based offers are truly all about, understanding geofencing is a must.
Geofencing is a method of utilizing global positioning (GPS) or radio frequency identification (RFID) in order to define geographic borders, acting as a virtual barrier. Once installed, the controller can assemble triggers that send an app notification, an email alert, or a text message each time a mobile device enters that designated geographic area. After which, businesses may communicate with the devices inside that specific area, but why?
Geofencing is the means of engaging potential customers at a particular location. As a result, it may significantly trigger instant sales boost and shopping mentality awareness to consumers. For instance, a business establishment may set up a geo-fence in a spot within its exact location. As mobile users pass by that location, the geo-fence system sends an alert or a deal to the users’ mobile phone. This location-triggered alert most likely influences these users to stop and drop by that establishment.
Aside from that, brick and mortar businesses can benefit from geofencing. They could use geo-fence to aim at consumers who turned down a deal from their competitor after looking for a product or service. With geo-fence technology, a business can send these consumers with an offer they cannot resist.
If geo-fenced alerts didn’t illicit any consumer reaction, they still give information about the exact locations a consumer passed by, including the area when they received the alert. This then eases the geo-fencing target strategies of businesses establishments in the future.
Geofencing Uses Among Brands in the Market
Today, geofencing is not limited towards alerting customers nearby its stores with its enticing offers or discounts. Geofencing’s use now has widened.
For instance, some geofences can be used on different tour stops of a recording artist by collecting and organizing the social media content generated by fans in each tour stop. Doing this determines what makes the most fans happy. This also allows brands a better method to advertise their products in real-time crowds.
Apart from major enterprises, smaller-scale businesses also make use of geofencing. Simpli.Fi is an example. In this case, geofencing powers focus on advertisers who plan to customize their target customers in a local level.
With all these diverse emerging tools in geofencing, local businessmen and digital marketers such as The Fields Agency now have abundant alternatives to discover and develop.