What-is-a-marketing-consultant-_The-Fields-Agency-Blog-Post.

A marketing consultant is someone that helps a client company to establish and implement marketing strategies that focus on the products and services that the client company offers to its customers. Basically a marketing consultant will establish a marketing plan in order to help the client in reaching their specific goals. It’s also a marketing consultant’s job to determine the marketing message and identify the right and appropriate marketing mix that will get the message out to the intended audience.

When the marketing plan has already been established, then make sure that the plan is being implemented. Marketing consult must closely monitor the results of the marketing plan, and then tweak it according to the results as necessary in order to achieve the best possible results from the marketing strategies being implemented.

A marketing consultant must be knowledgeable in consumer behavior and marketing process, and this must include the ability to identify the client’s intended audience and to position their product or services to an appealing way to interest the intended consumers.

A marketing consultant should be able to think creatively and analytically, and also to achieve results. There are several areas in marketing that a marketing consultant should specialize in:

  • Online Marketing
  • Nonprofit Marketing
  • Startup Marketing
  • Copywriting
  • Direct Response Marketing
  • Brand Development
  • Public Relations
  • Reputation Management

Sometimes a company will choose to outsource their marketing strategies, and when doing this a company will try to seek out a marketing consultant that will help them to create and implement marketing strategies that will achieve the best possible results. When a company chooses to outsource their marketing efforts to an outside entity such as a marketing consultant, they will be able to focus more on the development of their product in order to achieve better customer satisfaction. A marketing consultant will provide a special set of skills and expertise and also an external perspective and viewpoint.

Choosing a marketing consultant is crucial, since a consultant should be able to fully understand the client’s business in order to come up with a marketing strategy that will suit you and your goals.

What Does It Take to Be a Marketing Consultant?

A marketing consultant will work closely with a client in order to help determine a strategy plan to better promote the client’s product or service to the intended audience.

A marketing consultant’s main objective is to advertise a product or service of the client in order to get the word out and entice the intended audience to purchase the said product or service. With that being said, a marketing consultant has other goals expected of them, like helping create a better general awareness of the client’s company and make a better image for them.

In order for a consultant to be successful in their field, it would be better to have a background in marketing from their education and/or a previous experience in marketing before they took up a career as a marketing consultant. But an educational background and a previous experience aren’t the only things that a marketing consultant should possess, and must also be highly skilled in the following:

  • Social media marketing and social media marketing platforms
  • Search engine marketing and search engine optimization
  • Reputation management
  • Image and brand awareness
  • Consumer behavior and customer psychology

Now that you have an idea what it takes to be a successful marketing consultant, then you would better understand what makes us at The Fields Agency one of the very best in the field. We are well-versed in all facets of marketing, and have tons of experience. We can help you and your business become the very best that you could be. We know that everyone says that they’re the right choice, so we we’ll let our performance do the talking.

Terms of Service

Privacy Policy

The Fields Agency ("we") respects and is committed to protecting your privacy. That is why we have adopted this Privacy Policy applicable to and covering: www.fieldsagency.com 

("this website").


This Privacy Policy lets you know how your personal information is processed and used. We promise to only use your personal information in ways that are compatible with this Privacy Policy.

Collection & Use of Personal Information You may browse this website without revealing any personal information about yourself.


We do not automatically log personal data nor do we link information automatically logged by other means with personal data about specific individuals. We do not collect information about our visitors from other sources, such as public records or bodies, or private organizations.

If you choose to submit an application on our website, we will request personal information from you such as your name, phone numbers, email address, etc. This information will be used to contact you to schedule an interview or sales meeting for you in regards to our work openings and for evaluation purposes during the interview process.


We will use the email address and phone numbers you provide us to communicate with you during the interview process. You may voluntarily choose to terminate the interview process at any time at which point you may also automatically terminate our use of your email address to communicate with you. This information will be kept in the strictest confidence, it will not be used for any other purpose, and it will never be shared with anyone outside of our organization and organization's providers. No information you provide will ever be used for any type of marketing purposes by us or anyone else.

 

Cookies

Some of our web pages utilize "cookies" and other tracking technologies. A "cookie" is a small text file that may be used to collect information about web site activity. We may track non-personally identifying information such as pages visited, click stream patterns, and dates and times that our site is accessed.


This information is collected in an aggregate manner and we do not collect individual browsing profiles for individual visitors. Our use of cookies and other tracking technologies allows us to improve our web site. We do not use cookies to store personal data nor do we link non-personal information stored in cookies with personal data about specific individuals.

We do not share this aggregate, non-personally identifying information with anyone outside of our organization and organization providers.

 

 


Legal Disclaimer

Though we will make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order, or legal process served upon us. If we decide to change our privacy policy, we will post those changes to this privacy statement and other places we deem appropriate so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we would disclose it.

We will use your information only in accordance with the privacy policy under which the information was collected.

 

Warranty & Support

The Fields Agency stands behind its products and services. For all of our design and programming services, we make sure to ONLY have you sign and approve of the work upon satisfaction of what has been created. With all digital marketing services as stated in the terms and conditions for such services, we cannot provide a guarantee of service, but will perform our level best to deliver the desired results as we understand that if we want a clients long term business, we must certainly work towards delivering results which are indicative to the dollars being spent. We understand a businesses website to be an investment and so the same is with any marketing and design. The concept of any investment is to yield a return. The Fields Agency strives to work as a partner and has support plans as needed for those projects which may need more long term maintenance. Maintenance plans can be discussed with The Fields Agency Solutions Engineer or an Account Manager by calling or contacting us via email.

With regards to warranty, The Fields Agency has an open 30 day warranty for all programming and design related items from the date of sign-off or publication to the web. If at any time your website or graphics need to be revised to match what was signed-off for any reason, just contact us and we will take care of this with priority. Beyond the 30 day warranty period if a client comes across something they had not tested prior, we are very reasonable and certainly would like our clients to always be satisfied, so just contact us and we will review the situation on a case-by-case basis.

 

Termination of service

You may stop using the service at any time by submitting written Notification that you would like to close your account. In such event you will not be entitled to any refund of any fees that you have paid prior to your written intent to terminate service. Any party may terminate a service agreement upon thirty (30) days written notice unless a breach is cured within the notice period. 


The Fields Agency also may terminate an Agreement at any time, with or without cause, upon thirty (30) days’ notice, but, if (and only if) without cause, the client shall upon termination pay The Fields Agency all unpaid and undisputed amounts due for Services completed prior to notice of termination.