There are a ton of factors that affects a website’s success, such as thought-provoking original content, compelling website design, functionality, and also being easily understandable. You will need a design style or theme for your website which would put it all together. If you are in serious need of some website design tips, then we’re here to help you. We will be covering some of the basic ground rules you should follow when designing your website.


01. Keep your homepage minimalistic and free of clutter

People don’t usually read every single word on a website, and just quickly scan the page, picking out interesting sentences and important keywords. With this in mind, when designing a website, it is better to go for a minimalist approach, and avoid being too text heavy. Try breaking up large walls of texts into smaller paragraphs using larger subheadings. It is also a good idea to use images and other types of content such as videos and/or GIFs as an alternative way to get the message out to your target audience.


02. Design with visual hierarchy in mind

You should arrange your content into a clear and easily understandable format. It only takes a few seconds for a person to decide if he wants to keep on viewing a website, this is why you should be able to grab their attention as soon as possible and let them know what your website is all about. You need to establish a clear hierarchy to the information you have laid out for them, then you should focus on applying things such as color, font size, contrast, and spacing in order to further accentuate each element. You should organize your website into strips of clear and easily digestible pieces of information that will have a strong visual impact.


03. Create easy to read website content

You should make intriguing original content that is easily understandable by your audience, by using easily recognizable words, sentences and phrases which will help your users to easily scan your text without using a lot of effort to digest the information.

Here are some tips to increase your website’s readability:


  • Contrast is key
    Picking out the right contrast between your text and the background is crucial for people to easily read the text. If you choose colors that don’t match, your text might be very difficult to read, and this can lose you some of your highly valued audience. Surely you have a color or colors that represent your brand, and they should be used to represent the website, but you should not focus entirely on creativity and artistic design over readability.


  • You should take note of font size
    You should keep into consideration the size of your text, since if they are too small people will have a hard time reading and if they’re too large then it will take up more space. A font size of at least 16pt is ideal, but it depends on the type of font that you will be using.


  • Serif vs. Sans Serif
    Serifs are the fonts with the fancy projecting points or lines at the end of each letter, while San Serifs which literally translates to “without serif” are those that don’t have the fancy lines. San Serifs are the usual choice for online text, since they are easily read and understandable.


  • Don’t use too much fonts
    A maximum of 3 different type faces on a single website is the norm, in order to have a harmonious effect. Using too many different fonts can make it seem cluttered.


04. Ensure your site is easy to navigate

It is important to break the mold and set yourself apart from the competition and that includes in website design, but designing an extremely complicated website may be unique, but it will give your user’s a hard time.

Here are some tips in order to make your website more user friendly:

  • Logos are usually at the top corner of a website, so it is a good idea to link the logo to your homepage.


  • Creating a menu on the top of your website is a must. It should be listed according to the importance of each section.


  • Make a navigation menu; if your website is has long-scrolling pages, then it is a good idea to create a navigation menu, so the user will be able to quickly navigate to either the top of the page, to the bottom, or directly to a specific section of the page and/or website.


  • The footer is the last thing that the user will see on your site, so you should place important links here such as another menu, and/or other links terms of use/FAQ/contact/blog etc., that the user may require.


05. Make your site mobile-friendly

The mobile revolution is here, and that is why having a mobile-friendly website is crucial to your success. Almost everyone carries their mobile phone wherever they go, that is why it is a good idea to have a mobile-friendly version of your site so your audience will have a better experience visiting your website. In designing your mobile-friendly version, you should always put yourself in the user’s shoes, and test out every inch of your website, from every page and button.

Now after reading this whole guide and still don’t have an idea on how to get started or how to make your website better, then we at the Fields Agency are here to help! We are an online marketing agency that can help you transform your site into the best it can be, and give you that marketing edge that you need to stay on top of the competition. We also provide other online marketing services. Our job is to help you and your company become the best it can be!

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Privacy Policy

The Fields Agency ("we") respects and is committed to protecting your privacy. That is why we have adopted this Privacy Policy applicable to and covering: 

("this website").

This Privacy Policy lets you know how your personal information is processed and used. We promise to only use your personal information in ways that are compatible with this Privacy Policy.

Collection & Use of Personal Information You may browse this website without revealing any personal information about yourself.

We do not automatically log personal data nor do we link information automatically logged by other means with personal data about specific individuals. We do not collect information about our visitors from other sources, such as public records or bodies, or private organizations.

If you choose to submit an application on our website, we will request personal information from you such as your name, phone numbers, email address, etc. This information will be used to contact you to schedule an interview or sales meeting for you in regards to our work openings and for evaluation purposes during the interview process.

We will use the email address and phone numbers you provide us to communicate with you during the interview process. You may voluntarily choose to terminate the interview process at any time at which point you may also automatically terminate our use of your email address to communicate with you. This information will be kept in the strictest confidence, it will not be used for any other purpose, and it will never be shared with anyone outside of our organization and organization's providers. No information you provide will ever be used for any type of marketing purposes by us or anyone else.



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Though we will make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order, or legal process served upon us. If we decide to change our privacy policy, we will post those changes to this privacy statement and other places we deem appropriate so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we would disclose it.

We will use your information only in accordance with the privacy policy under which the information was collected.


Warranty & Support

The Fields Agency stands behind its products and services. For all of our design and programming services, we make sure to ONLY have you sign and approve of the work upon satisfaction of what has been created. With all digital marketing services as stated in the terms and conditions for such services, we cannot provide a guarantee of service, but will perform our level best to deliver the desired results as we understand that if we want a clients long term business, we must certainly work towards delivering results which are indicative to the dollars being spent. We understand a businesses website to be an investment and so the same is with any marketing and design. The concept of any investment is to yield a return. The Fields Agency strives to work as a partner and has support plans as needed for those projects which may need more long term maintenance. Maintenance plans can be discussed with The Fields Agency Solutions Engineer or an Account Manager by calling or contacting us via email.

With regards to warranty, The Fields Agency has an open 30 day warranty for all programming and design related items from the date of sign-off or publication to the web. If at any time your website or graphics need to be revised to match what was signed-off for any reason, just contact us and we will take care of this with priority. Beyond the 30 day warranty period if a client comes across something they had not tested prior, we are very reasonable and certainly would like our clients to always be satisfied, so just contact us and we will review the situation on a case-by-case basis.


Termination of service

You may stop using the service at any time by submitting written Notification that you would like to close your account. In such event you will not be entitled to any refund of any fees that you have paid prior to your written intent to terminate service. Any party may terminate a service agreement upon thirty (30) days written notice unless a breach is cured within the notice period. 

The Fields Agency also may terminate an Agreement at any time, with or without cause, upon thirty (30) days’ notice, but, if (and only if) without cause, the client shall upon termination pay The Fields Agency all unpaid and undisputed amounts due for Services completed prior to notice of termination.