The importance of keyword research

Almost all leads and sales begin with words being typed into a search box triggering an auction.  The winners of said of auction will be granted the reward  of prime real estate that is raking on the first page  of a search query.  Meeting the criteria to get  on the first page of Google can be time intensive and expensive.  Before making this investment we have to make sure that we are aiming at the right target.

Keyword research is one of the most time consuming yet significant, valuable, and high return undertakings in the search marketing field. The quality and attention paid to this process will dictate everything that follows in the SEO and PPC  process. 

Ranking for the right keywords can make or break your website and business. By researching your marketplace’s keyword demand, you can not only discover which terms and phrases to focus on with SEO and PPC, but also acquire more insights about your customer’s habits and buying patterns as a whole. This information is critical when crafting a marketing campaign as keywords range in worth and we have to make sure that if we are targeting a collection of expensive keywords, the click through will be profitable for our clients.

 The Fields Agency routinely goes through a painstakingly detailed Analysis of all of its client’s keywords to ensure that they are able to get the return on investment they deserve.  Simply placing a client on the first page for random keywords that will not grow their business has never been or will be how this company operates.  Although we specialize in digital marketing, our main goal is to sustained and grow our client’s business.

The end goal should not be all about getting people to your site, but about getting the right kind of visitors. The effectiveness of this intelligence cannot be overstated; with keyword research we can successfully predict shifts in demand, proactively respond to shifting market conditions, and align products, services, and content that viewers are actively looking for. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually any niche.

 If you are currently running an SEO campaign that is not yielding results, Call The Fields Agency Today.

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Privacy Policy

The Fields Agency ("we") respects and is committed to protecting your privacy. That is why we have adopted this Privacy Policy applicable to and covering: www.fieldsagency.com 

("this website").

This Privacy Policy lets you know how your personal information is processed and used. We promise to only use your personal information in ways that are compatible with this Privacy Policy.

Collection & Use of Personal Information You may browse this website without revealing any personal information about yourself.

We do not automatically log personal data nor do we link information automatically logged by other means with personal data about specific individuals. We do not collect information about our visitors from other sources, such as public records or bodies, or private organizations.

If you choose to submit an application on our website, we will request personal information from you such as your name, phone numbers, email address, etc. This information will be used to contact you to schedule an interview or sales meeting for you in regards to our work openings and for evaluation purposes during the interview process.

We will use the email address and phone numbers you provide us to communicate with you during the interview process. You may voluntarily choose to terminate the interview process at any time at which point you may also automatically terminate our use of your email address to communicate with you. This information will be kept in the strictest confidence, it will not be used for any other purpose, and it will never be shared with anyone outside of our organization and organization's providers. No information you provide will ever be used for any type of marketing purposes by us or anyone else.

 

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This information is collected in an aggregate manner and we do not collect individual browsing profiles for individual visitors. Our use of cookies and other tracking technologies allows us to improve our web site. We do not use cookies to store personal data nor do we link non-personal information stored in cookies with personal data about specific individuals.

We do not share this aggregate, non-personally identifying information with anyone outside of our organization and organization providers.

 

 

Legal Disclaimer

Though we will make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order, or legal process served upon us. If we decide to change our privacy policy, we will post those changes to this privacy statement and other places we deem appropriate so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we would disclose it.

We will use your information only in accordance with the privacy policy under which the information was collected.

 

Warranty & Support

The Fields Agency stands behind its products and services. For all of our design and programming services, we make sure to ONLY have you sign and approve of the work upon satisfaction of what has been created. With all digital marketing services as stated in the terms and conditions for such services, we cannot provide a guarantee of service, but will perform our level best to deliver the desired results as we understand that if we want a clients long term business, we must certainly work towards delivering results which are indicative to the dollars being spent. We understand a businesses website to be an investment and so the same is with any marketing and design. The concept of any investment is to yield a return. The Fields Agency strives to work as a partner and has support plans as needed for those projects which may need more long term maintenance. Maintenance plans can be discussed with The Fields Agency Solutions Engineer or an Account Manager by calling or contacting us via email.

With regards to warranty, The Fields Agency has an open 30 day warranty for all programming and design related items from the date of sign-off or publication to the web. If at any time your website or graphics need to be revised to match what was signed-off for any reason, just contact us and we will take care of this with priority. Beyond the 30 day warranty period if a client comes across something they had not tested prior, we are very reasonable and certainly would like our clients to always be satisfied, so just contact us and we will review the situation on a case-by-case basis.

 

Termination of service

You may stop using the service at any time by submitting written Notification that you would like to close your account. In such event you will not be entitled to any refund of any fees that you have paid prior to your written intent to terminate service. Any party may terminate a service agreement upon thirty (30) days written notice unless a breach is cured within the notice period. 

The Fields Agency also may terminate an Agreement at any time, with or without cause, upon thirty (30) days’ notice, but, if (and only if) without cause, the client shall upon termination pay The Fields Agency all unpaid and undisputed amounts due for Services completed prior to notice of termination.