The importance of keyword research
Almost all leads and sales begin with words being typed into a search box triggering an auction. The winners of said of auction will be granted the reward of prime real estate that is raking on the first page of a search query. Meeting the criteria to get on the first page of Google can be time intensive and expensive. Before making this investment we have to make sure that we are aiming at the right target.
Keyword research is one of the most time consuming yet significant, valuable, and high return undertakings in the search marketing field. The quality and attention paid to this process will dictate everything that follows in the SEO and PPC process.
Ranking for the right keywords can make or break your website and business. By researching your marketplace’s keyword demand, you can not only discover which terms and phrases to focus on with SEO and PPC, but also acquire more insights about your customer’s habits and buying patterns as a whole. This information is critical when crafting a marketing campaign as keywords range in worth and we have to make sure that if we are targeting a collection of expensive keywords, the click through will be profitable for our clients.
The Fields Agency routinely goes through a painstakingly detailed Analysis of all of its client’s keywords to ensure that they are able to get the return on investment they deserve. Simply placing a client on the first page for random keywords that will not grow their business has never been or will be how this company operates. Although we specialize in digital marketing, our main goal is to sustained and grow our client’s business.
The end goal should not be all about getting people to your site, but about getting the right kind of visitors. The effectiveness of this intelligence cannot be overstated; with keyword research we can successfully predict shifts in demand, proactively respond to shifting market conditions, and align products, services, and content that viewers are actively looking for. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually any niche.
If you are currently running an SEO campaign that is not yielding results, Call The Fields Agency Today.