Social media has been an amazing platform for sharing ideas, insights and has already impacted many businesses, societies, as well as culture.

Many businesses have the wrong impression about social media marketing. Some think it’s just a tweet-share-profit process, but sadly it is not. This type of mentality will only serves to hurt the brand’s image and by extension, profit.  Most businessmen think “How hard can social media marketing be?”


As a matter of fact, most businessmen that jump right to social media marketing without first developing a plan of action is actually strategically placing themselves for failure. Like playing a game of chess, it’s always a good strategy to plan your moves carefully before executing them. So with a smart, well thought out and proactive strategy, most social media mistakes can be avoided.


Here are some of those mistakes:


  1. Misunderstanding the work that needs to be done

Others think managing a social media account is easy, after all almost everyone has it. Well sadly that isn’t true. A simple tweet may be 140 characters long but all those characters need to work cohesively to inspire the right action from your followers and cause them to tweet right back to your message.


Replying to all those tweets can be very time consuming, it’s not just your everyday job. You need to be at it 24/7. If you’re struggling to manage your social media accounts, you’re going to have to hire a social media manager or outsource to a social media management firm. We at The Fields Agency can help fulfill your online marketing needs, so you can focus entirely on more pressing matters. We can not only help you bring in new customers but also retain old ones.


  1. Not knowing your audience

Assuming the needs of your audience and relying on gut rather than facts will ultimately lead you to failure in social media marketing.  You have to know your audience, kind of like courting a love interest. You need to know what they like and the things that make them smile.

You have to research your target audience and understand their unique needs before investing in your social media plan. So investing with an agency that has the right skill sets and strategy will definitely help you. Here at The Fields Agency, we have just that. Strategic research on your audience to better fit their needs and yours.


  1. Underestimating the competition

As you build your social media account, similar companies are doing the same. To underestimate your rival’s capabilities and the amount of competition you have is setting yourself up for defeat. The internet is filled with so many competitors that sometimes it can be difficult to get a foothold on your target market. Big and little businesses both struggle to grab your audience’s attention which is why you need to stand out. You need to build an edge that will set you apart from the competition, otherwise you’ll be left behind in the race to grow your brand through social media.


  1. Not setting goals

Why would you set goals? This is the bar you have to set for yourself, or the standard you have to reach. For instance, hitting 1k likes per month, or 1k followers, these are benchmarks for a goal-driven social media strategy. if you don’t understand your baseline numbers, you won’t have any clear basis for assessing your social marketing campaign’s success or failure.


  1. Too much marketing too little value

One bad move you might already be making is to put in too much marketing at the expense of your value and content. Many of today’s tech-savvy customers won’t appreciate it if everything you post online becomes a thin veiled sales pitch. You need to post things of value and not put a backlink to your site in all your posts. This is just bad marketing. Be sure to avoid these little pitfalls that could ultimately damage your brand.


  1. Too many networks, too little content

This is another big problem a lot of businesses face. Throwing a huge thin blanket on all the available social media platforms. This is when there’s not enough content and fluff to cover all the sites. Consistency is key here. Start with a few social media platforms and work your way from there. If you’re struggling with it, you call always contact us for a consultation. Posting 2-3 times per week is a good goal for your brand. Just make sure to post content that is of value and not just irrelevant or unwanted content.


All in all, social media marketing is pretty much an art as it is a science. The trick is to really understand your plan and your audience. So keep at it and move up the ladder to social media marketing glory. If you get stuck along the way, The Field’s Agency is happy to help!


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The Fields Agency ("we") respects and is committed to protecting your privacy. That is why we have adopted this Privacy Policy applicable to and covering: 

("this website").

This Privacy Policy lets you know how your personal information is processed and used. We promise to only use your personal information in ways that are compatible with this Privacy Policy.

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We do not automatically log personal data nor do we link information automatically logged by other means with personal data about specific individuals. We do not collect information about our visitors from other sources, such as public records or bodies, or private organizations.

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We will use the email address and phone numbers you provide us to communicate with you during the interview process. You may voluntarily choose to terminate the interview process at any time at which point you may also automatically terminate our use of your email address to communicate with you. This information will be kept in the strictest confidence, it will not be used for any other purpose, and it will never be shared with anyone outside of our organization and organization's providers. No information you provide will ever be used for any type of marketing purposes by us or anyone else.



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Though we will make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order, or legal process served upon us. If we decide to change our privacy policy, we will post those changes to this privacy statement and other places we deem appropriate so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we would disclose it.

We will use your information only in accordance with the privacy policy under which the information was collected.


Warranty & Support

The Fields Agency stands behind its products and services. For all of our design and programming services, we make sure to ONLY have you sign and approve of the work upon satisfaction of what has been created. With all digital marketing services as stated in the terms and conditions for such services, we cannot provide a guarantee of service, but will perform our level best to deliver the desired results as we understand that if we want a clients long term business, we must certainly work towards delivering results which are indicative to the dollars being spent. We understand a businesses website to be an investment and so the same is with any marketing and design. The concept of any investment is to yield a return. The Fields Agency strives to work as a partner and has support plans as needed for those projects which may need more long term maintenance. Maintenance plans can be discussed with The Fields Agency Solutions Engineer or an Account Manager by calling or contacting us via email.

With regards to warranty, The Fields Agency has an open 30 day warranty for all programming and design related items from the date of sign-off or publication to the web. If at any time your website or graphics need to be revised to match what was signed-off for any reason, just contact us and we will take care of this with priority. Beyond the 30 day warranty period if a client comes across something they had not tested prior, we are very reasonable and certainly would like our clients to always be satisfied, so just contact us and we will review the situation on a case-by-case basis.


Termination of service

You may stop using the service at any time by submitting written Notification that you would like to close your account. In such event you will not be entitled to any refund of any fees that you have paid prior to your written intent to terminate service. Any party may terminate a service agreement upon thirty (30) days written notice unless a breach is cured within the notice period. 

The Fields Agency also may terminate an Agreement at any time, with or without cause, upon thirty (30) days’ notice, but, if (and only if) without cause, the client shall upon termination pay The Fields Agency all unpaid and undisputed amounts due for Services completed prior to notice of termination.