SEO 2019: Five Ways To Grow Rankings
Want to know more about SEO? When you start with SEO, it’s always very overwhelming, especially with all of the information being given about them and when you start to study it. There are so many tactics that can make it hard for you to practice your skills but that doesn’t mean you should be scared to learn more about search engine optimization. Here in this article, we give you a few trends for SEO in 2019 to help you out.
Optimize your site for mobile
When you’re getting started on SEO, optimizing it for mobile is a definite necessity. You can start by testing your site’s loading speed and performance on a variety of devices, remember, every short delay on loading your site could be a missed opportunity to have a new sell. In this new day and age, people are spending a lot more time on their phones, which means you cannot leave out mobile optimization as an SEO strategy. This does not just go beyond faster loading time, but you need to understand how different mobile customers are from desktop users as well as their searching habits.
Learn how users search
We always assume that getting the right keywords is always the answer when it comes to SEO, however, more and more search engines are focusing more on the search intent which makes it even harder for you to drive traffic into your site. This means that a long term SEO strategy should rely more on the reasoning and intent behind the said search. Once you place yourself in your audience’s shoes, you’ll be able to think better as a user on how to optimize your site more effectively.
The digital world is making more and more advancements each day, so it’s really good to test your optimization and see how it affects the traffic on your website.
Lean The human element and search engines
To have a successful SEO strategy, you cannot ignore the human aspect when optimizing your site. You cannot just pick good keywords to develop your site’s rankings, you are also trying to determine the right keywords your audience would use in a way that your content remains relevant and engaging.
You should always start by thinking of your audience and look at it from their point of view when you write your content. The content you present should always be engaging and relevant so that your audience would want to continue on reading. When you find out the type of content your audience wants from you, then you can focus on optimization. It’s really not enough to get good content if no one gets to read it. That is why you need to optimize to reach higher in the SERPs.
Review your existing search traffic
If you are having trouble getting started, we suggest you go over your current search traffic and work your way from there. Which pages are performing best? Which are the best keywords your audience uses to get to your content? Look deeper into your content, which of your posts are performing well? What do they have in common? What other rules did you apply to them? Getting a closer look at your current search traffic will help you understand what you are doing wrong and help you find ways to improve them as well.
Stay up to date
We all know that when it comes to SEO, mastering it will require you to be up to date
with the current trends and updates when it comes to algorithms used by search engines, that way you can keep up with the pace of your field and be able to learn and improve yourself as well Whether you are a professional or a novice, keeping up with the new trends will certainly give you a better grasp of SEO not only in 2019 but in the coming years as well.