For modern consumers, looking for products and services have never been easier. The internet gives them a wide selection of different products and services. Search engines play an important role throughout the purchasing process of each customer. Proper use of search engines (Google), gives each business the potential to drive customer acquisition and new revenue.

When growing a franchise, it is essential that you start optimizing with Google my business while actively managing your Google reviews.

Organic Search with Google My Business

Optimizing organic search for franchise businesses should always start with Google My Business when it comes to driving a significant increase in customer visits, calls, orders and more. The first step to this is verifying your GMB listing which indicates to google that you are the business owner.

Next step is to verify all the necessary information and fill out your GMB profile. this includes information like the business category, name, address, phone number, website, hours of operation, and more.

This information is important because franchises are also part of a larger network or brand. Therefore, management of GMB profiles should be done in bulk across the system to make sure the information provided is consistent and accurate. Whether it is managed by the company or brand itself, or managed by a preferred marketing agency, optimization and distribution of all the data should be done using a central source to make sure there are better ranking performance and traffic increases for every single business location.

That being said, franchises can enhance their Google profiles by actively posting and creating content using GMB “post” feature. These types of posts act like a micro promotion or advertisements similar to social media posts like Facebook. Plus this also adds another layer of localization and authenticity for each of your GMB profile to enhance customer experience. Posting events or promotions about your business through GMB posts will provide your customers with additional info about your business and help turn a potential sale to a loyal and returning customer.

Managing your Google reviews

For Franchises, it is also very important to monitor and respond to your Google reviews regularly. Not only are these reviews a first-person view of a customer’s perspective, but these are also aspects on how Google will rank your business in search results while taking factors like the total number of reviews, overall review rating and response rate into account. Encouraging your customers to respond and review your business can help you increase traffic. Replying to reviews can show future customers your commitment to a quality experience.

Now when replying to Google reviews, It is very crucial that you are timely and authentic and it’s also worth thanking customers for positive reviews. When it comes to negative reviews, taking the time to listen to a customer’s concerns and replying in a thoughtful, helpful manner cannot only help rectify a difficult situation but can also potentially turn a bad experience into a loyal, lifetime customer. Whatever your technique or strategy, taking care of your Google reviews are very important.


After you’ve done this and have established your very own Google My Business page and dedicated the time and resources to engage with customers using Google Reviews, you can also take this one step further through tapping the different features offered by Google like Photo & Video content, Question & Answer content, Google Messaging, Google Menus, Google Booking and more. All of these features will give you additional opportunities to enhance your presence within this search giant.


Terms of Service

Privacy Policy

The Fields Agency ("we") respects and is committed to protecting your privacy. That is why we have adopted this Privacy Policy applicable to and covering: 

("this website").

This Privacy Policy lets you know how your personal information is processed and used. We promise to only use your personal information in ways that are compatible with this Privacy Policy.

Collection & Use of Personal Information You may browse this website without revealing any personal information about yourself.

We do not automatically log personal data nor do we link information automatically logged by other means with personal data about specific individuals. We do not collect information about our visitors from other sources, such as public records or bodies, or private organizations.

If you choose to submit an application on our website, we will request personal information from you such as your name, phone numbers, email address, etc. This information will be used to contact you to schedule an interview or sales meeting for you in regards to our work openings and for evaluation purposes during the interview process.

We will use the email address and phone numbers you provide us to communicate with you during the interview process. You may voluntarily choose to terminate the interview process at any time at which point you may also automatically terminate our use of your email address to communicate with you. This information will be kept in the strictest confidence, it will not be used for any other purpose, and it will never be shared with anyone outside of our organization and organization's providers. No information you provide will ever be used for any type of marketing purposes by us or anyone else.



Some of our web pages utilize "cookies" and other tracking technologies. A "cookie" is a small text file that may be used to collect information about web site activity. We may track non-personally identifying information such as pages visited, click stream patterns, and dates and times that our site is accessed.

This information is collected in an aggregate manner and we do not collect individual browsing profiles for individual visitors. Our use of cookies and other tracking technologies allows us to improve our web site. We do not use cookies to store personal data nor do we link non-personal information stored in cookies with personal data about specific individuals.

We do not share this aggregate, non-personally identifying information with anyone outside of our organization and organization providers.



Legal Disclaimer

Though we will make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order, or legal process served upon us. If we decide to change our privacy policy, we will post those changes to this privacy statement and other places we deem appropriate so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we would disclose it.

We will use your information only in accordance with the privacy policy under which the information was collected.


Warranty & Support

The Fields Agency stands behind its products and services. For all of our design and programming services, we make sure to ONLY have you sign and approve of the work upon satisfaction of what has been created. With all digital marketing services as stated in the terms and conditions for such services, we cannot provide a guarantee of service, but will perform our level best to deliver the desired results as we understand that if we want a clients long term business, we must certainly work towards delivering results which are indicative to the dollars being spent. We understand a businesses website to be an investment and so the same is with any marketing and design. The concept of any investment is to yield a return. The Fields Agency strives to work as a partner and has support plans as needed for those projects which may need more long term maintenance. Maintenance plans can be discussed with The Fields Agency Solutions Engineer or an Account Manager by calling or contacting us via email.

With regards to warranty, The Fields Agency has an open 30 day warranty for all programming and design related items from the date of sign-off or publication to the web. If at any time your website or graphics need to be revised to match what was signed-off for any reason, just contact us and we will take care of this with priority. Beyond the 30 day warranty period if a client comes across something they had not tested prior, we are very reasonable and certainly would like our clients to always be satisfied, so just contact us and we will review the situation on a case-by-case basis.


Termination of service

You may stop using the service at any time by submitting written Notification that you would like to close your account. In such event you will not be entitled to any refund of any fees that you have paid prior to your written intent to terminate service. Any party may terminate a service agreement upon thirty (30) days written notice unless a breach is cured within the notice period. 

The Fields Agency also may terminate an Agreement at any time, with or without cause, upon thirty (30) days’ notice, but, if (and only if) without cause, the client shall upon termination pay The Fields Agency all unpaid and undisputed amounts due for Services completed prior to notice of termination.