Digital marketing is an umbrella term for all of your online marketing campaigns. In today’s market almost all companies utilize digital platforms like search engines, social media channels, email, mobile, and their websites to interact with viewers and future customers. People now spend more than twice the time online as they did a decade ago while physical advertising mediums have become significantly less effective.
Because life has become more complex, your marketing approach must be diversified. Long gone are the days when you only had to cover TV, Radio and print to reach your audience. Today you must research your desired viewer, find out how they receive their information and meet them where they’re already spending time online.
Social media also has paid marketing options available. Almost every major social media platform has a paid marketing suite; the options can rival the visibility of search engines for a significantly lower CPC (Cost Per Click).