Marketing RV Dealerships In Sacramento

Marketing your RV business during the off seasons

Whether you own an RV park or an RV dealership, you know that there are months in the year that your website or store becomes a ghost town. After your peak season ends, a duration of slow business begins, and who’s to say this year’s customers will come back to you when the next season comes around? it is a hard thought to think about. 

Don’t let that thought muck up your state of mind. There are great ways to work around this, so instead of worrying too much on overthinking the outcomes, spend this precious time advertising! A big mistake business owners make is when they choose to lie on their backs during their off season instead of using this set back as a springboard to reel in customers for the next season. Here are a few tips on how to get out of this slump and prep for your upcoming peak season.

 

Grow your database during your peak season

While you are at the top of your peak season, also use this time to step up your databases. So while you are going about your business as usual and getting things along as planned, you have to be aware of the value opportunity to grow your database. Getting a long list of previous customers and campers that have expressed interest in your business will allow you to manage your sales funnels in the off-season and allow you to pursue fresh leads for your next peak season.

Creating an email list from your website to continue getting your customers attached is very essential. Also ensuring that there are enough CTAs (call to action) for individuals to keep in touch with you. One piece of advice we could give is by letting them subscribe to an email list or blog or even give them promos for being a loyal customer of yours whether you are in your off season or not. you can even create a social media account dedicated for your RV business, this will allow you to stay on top of things and growing your list will also establish your web of contacts and customers to allow you to prepare yourself during the off season and propel your Rv business during the next peak season.

 

Stay connected all year round

It is very important to still remain in contact with your customers even in your off season. Your customers don’t really disappear during your off-season so considering your social media as your main storefront will not only help you keep in touch with your customers but reel in new ones as well. For as your customers aren’t always inside your store, they will surely be on social media checking their news feeds! Use this means as leverage and be on social media platforms like facebook and twitter to stay on your customer’s minds all year round. You can also breed excitement through this by launching special discounts, promos, competitions and create hype for your next peek season.

 

Gather customer reviews

Now a happy customer will always bring you more customers, so during your peak season, or during the decline of your peak season, it is always good to get customer reviews and recommendations. This gives you a new perspective on how your customers look at your RV business and even get new ideas from them. Ask your customers to review your service and products so you can show your potential customers that you provide great service and will also resonate with your off season clients.

You can use these stories and reviews for your blogs, email list and even social media. If you want an extra boost, you can also ask customers to post pictures or videos of their experience in your business. You can also ask them to review your RV through a video and post it on facebook. The more content you get from your customers, the more marketing material you are making and better prepared you will be for off peak seasons.

 

Email is important

Although others deem this to be as one of the older means of online communications, this is in fact still a great way to connect with your customers and keep them up to date with the current events happening in your RV business. You can even send them discounts or promotions to help you prepare for your peak season and still have their attention during your off season. Just be sure to have high-quality content and not make it like a sales pitch every day, otherwise they’ll just consider it as a spam message and unsubscribe to your list.

 

Generate Off-Season Hype

Getting your customers all riled up for an event or a particular promo will definitely bring your RV business good money. During your off season, you can give them offseason discounts or promotions so you can bring in more customers or you can even give timed events that will make them hold on to you even during your off season. This also provides you with a great means of getting hype for your peak season deals and gets you a better set up for your peak season. You can bet you’ll have an audience excitedly planning the time they can take advantage of your products and providers again.

 

Terms of Service

Privacy Policy

The Fields Agency ("we") respects and is committed to protecting your privacy. That is why we have adopted this Privacy Policy applicable to and covering: www.fieldsagency.com 

("this website").


This Privacy Policy lets you know how your personal information is processed and used. We promise to only use your personal information in ways that are compatible with this Privacy Policy.

Collection & Use of Personal Information You may browse this website without revealing any personal information about yourself.


We do not automatically log personal data nor do we link information automatically logged by other means with personal data about specific individuals. We do not collect information about our visitors from other sources, such as public records or bodies, or private organizations.

If you choose to submit an application on our website, we will request personal information from you such as your name, phone numbers, email address, etc. This information will be used to contact you to schedule an interview or sales meeting for you in regards to our work openings and for evaluation purposes during the interview process.


We will use the email address and phone numbers you provide us to communicate with you during the interview process. You may voluntarily choose to terminate the interview process at any time at which point you may also automatically terminate our use of your email address to communicate with you. This information will be kept in the strictest confidence, it will not be used for any other purpose, and it will never be shared with anyone outside of our organization and organization's providers. No information you provide will ever be used for any type of marketing purposes by us or anyone else.

 

Cookies

Some of our web pages utilize "cookies" and other tracking technologies. A "cookie" is a small text file that may be used to collect information about web site activity. We may track non-personally identifying information such as pages visited, click stream patterns, and dates and times that our site is accessed.


This information is collected in an aggregate manner and we do not collect individual browsing profiles for individual visitors. Our use of cookies and other tracking technologies allows us to improve our web site. We do not use cookies to store personal data nor do we link non-personal information stored in cookies with personal data about specific individuals.

We do not share this aggregate, non-personally identifying information with anyone outside of our organization and organization providers.

 

 


Legal Disclaimer

Though we will make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order, or legal process served upon us. If we decide to change our privacy policy, we will post those changes to this privacy statement and other places we deem appropriate so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we would disclose it.

We will use your information only in accordance with the privacy policy under which the information was collected.

 

Warranty & Support

The Fields Agency stands behind its products and services. For all of our design and programming services, we make sure to ONLY have you sign and approve of the work upon satisfaction of what has been created. With all digital marketing services as stated in the terms and conditions for such services, we cannot provide a guarantee of service, but will perform our level best to deliver the desired results as we understand that if we want a clients long term business, we must certainly work towards delivering results which are indicative to the dollars being spent. We understand a businesses website to be an investment and so the same is with any marketing and design. The concept of any investment is to yield a return. The Fields Agency strives to work as a partner and has support plans as needed for those projects which may need more long term maintenance. Maintenance plans can be discussed with The Fields Agency Solutions Engineer or an Account Manager by calling or contacting us via email.

With regards to warranty, The Fields Agency has an open 30 day warranty for all programming and design related items from the date of sign-off or publication to the web. If at any time your website or graphics need to be revised to match what was signed-off for any reason, just contact us and we will take care of this with priority. Beyond the 30 day warranty period if a client comes across something they had not tested prior, we are very reasonable and certainly would like our clients to always be satisfied, so just contact us and we will review the situation on a case-by-case basis.

 

Termination of service

You may stop using the service at any time by submitting written Notification that you would like to close your account. In such event you will not be entitled to any refund of any fees that you have paid prior to your written intent to terminate service. Any party may terminate a service agreement upon thirty (30) days written notice unless a breach is cured within the notice period. 


The Fields Agency also may terminate an Agreement at any time, with or without cause, upon thirty (30) days’ notice, but, if (and only if) without cause, the client shall upon termination pay The Fields Agency all unpaid and undisputed amounts due for Services completed prior to notice of termination.