Marketing-for-Medical-Practices_The-Fields-Agency

The medical field is very competitive which is why you will need all the online traffic that you can possibly get and that’s where digital marketing comes in. You’ll need a steady flow of patients in order to pay the high upkeep so the more people that search for your office online, the better.

Medical digital marketing is the best way for you to attract new clients with the most reasonable price possible. Here are some tips:

Social Media

Social media Marketing is a cheap and convenient way for you to market your medical practice to your existing clients and is also a great way to gain new followers. You can use your social media accounts to tell your existing patients about new services and offerings, remind them of upcoming appointments, and also share advice for healthier living. If your followers think that your content is useful, they might share the post and in turn help you reach a wider audience. Social media can also help you stay relevant to your existing clients in order to keep regular flow of patients even if you aren’t getting new clients.

 

Community Outreach

Doing community outreach programs such as a fun run for heart health is a great way for you to advertise your medical practice and also increase awareness of health issues which your business can tackle. When sponsoring a community outreach program, make sure that you contact all of your local newspapers in order to spread the word and gather more participants. Publish a press release online and include links that will lead users to your website. Backlinking will gradually increase your website’s search engine ranking, traffic, and conversions.

 

Business Directories

You need your medical business to appear high on Google and other search engines results pages for local keywords. In order to do this, you will need to have a lot of pages online that mentions your web address in order to reinforce the relevance of your business for local search queries. The best way to do this is by claiming the profile of your business on the local business directories and make sure that each profile has complete and correct contact information for your practice.

 

Website Content

The content that you post on your website should always be original. Good website content marketing is one of the simplest yet most powerful marketing techniques that can help your medical practice. Every time you post content on your site, it will give you the opportunity to appear among search engine queries for that article’s target keyword. Having compelling and useful information will also increase your web traffic and in turn help you get more clients. If you don’t know what to write, you can write a post about all the products and services that your medical practice has to offer, and explain the benefits of the services.

Search Engine Advertising

It’s almost impossible to rank at the top spot on Google for all of your target keyword phrases just by doing SEO, regardless of how good your content is. To appear on the results page for your most important keywords, you will need to do some Search Engine Advertising.  Search Engine Advertising is a great and affordable way for you to rank higher and get a chance to appear on the search results, and you only pay when people click your advertisements.

Retargeting

Not all of your website visitors will call for an appointment immediately, since they might only be looking for general information or still considering their options. If a person is interested in your practice and visits your website, they may become a patient with a little convincing on your part. Retargeting is an advertising system that will follow your website’s visitors on the web and show them advertisements for your medical practice when they visit other sites on the same retargeting network.

Guest Blogging

If you’re having trouble thinking of new blog topics for your own website, try guest blogging. Websites such as health websites, newspapers and other medical related publishers almost always accept guest posts from doctors. Content written by a doctor is considered authoritative and will even increase the publisher’s reputation. If your guest content will be published on sites with large audiences, do it in exchange for links to your websites which will generate clicks and improve your site’s search engine ranking.

 

Live Events

Hosting live events can help you increase your website’s traffic and help you gather more interest for your practice. You can make a Facebook page for your business and use it as a live streaming platform in order to reach a wider audience in a simple and convenient manner. You can also use Facebook to advertise your upcoming live events to help create more buzz. If you don’t know what kind of live events to do, you can hold a live discussion on how to avoid and/or live with chronic medical conditions, or on simple matters such as how to avoid the flu during flu season.

 

Answer Questions Online

This day and age, people go on the internet to have most of their questions answered and most of the answers they find on the lack credibility. As a doctor, you can join question-and-answer websites so you can provide answers to a wide variety of patients and in turn, you can link it to your website. The links that you gain from providing answers won’t exactly help your website’s search engine ranking, but it can provide a steady flow of visitors from people who want to learn more about your practice.

 

Video Marketing

On Google’s search results pages, Youtube is given special priority since Google receives revenue. When using the search engine, you can almost always see a Youtube video on the top search result page. Videos are a great way to gain fast access to information which is why they’ve become so popular. Take advantage by uploading informational videos. They don’t need a large budget to make since you can use your own smartphone camera. These videos can help gain a wider audience for your practice and also help gain awareness for specific issues. Video marketing is also a great way to rank higher for highly competitive keywords.

 

Email Marketing

You need a database to compile all of your potential, new, and existing patient’s email addresses as well as their other contact information. Add forms on your website that will invite your visitors to be a part of your mailing list and use a mailing service such as Mail Chimp or Constant Contact to organize the information you collect. These programs also allow you to seperate your list and send targeted correspondence.

 

Terms of Service

Privacy Policy

The Fields Agency ("we") respects and is committed to protecting your privacy. That is why we have adopted this Privacy Policy applicable to and covering: www.fieldsagency.com 

("this website").


This Privacy Policy lets you know how your personal information is processed and used. We promise to only use your personal information in ways that are compatible with this Privacy Policy.

Collection & Use of Personal Information You may browse this website without revealing any personal information about yourself.


We do not automatically log personal data nor do we link information automatically logged by other means with personal data about specific individuals. We do not collect information about our visitors from other sources, such as public records or bodies, or private organizations.

If you choose to submit an application on our website, we will request personal information from you such as your name, phone numbers, email address, etc. This information will be used to contact you to schedule an interview or sales meeting for you in regards to our work openings and for evaluation purposes during the interview process.


We will use the email address and phone numbers you provide us to communicate with you during the interview process. You may voluntarily choose to terminate the interview process at any time at which point you may also automatically terminate our use of your email address to communicate with you. This information will be kept in the strictest confidence, it will not be used for any other purpose, and it will never be shared with anyone outside of our organization and organization's providers. No information you provide will ever be used for any type of marketing purposes by us or anyone else.

 

Cookies

Some of our web pages utilize "cookies" and other tracking technologies. A "cookie" is a small text file that may be used to collect information about web site activity. We may track non-personally identifying information such as pages visited, click stream patterns, and dates and times that our site is accessed.


This information is collected in an aggregate manner and we do not collect individual browsing profiles for individual visitors. Our use of cookies and other tracking technologies allows us to improve our web site. We do not use cookies to store personal data nor do we link non-personal information stored in cookies with personal data about specific individuals.

We do not share this aggregate, non-personally identifying information with anyone outside of our organization and organization providers.

 

 


Legal Disclaimer

Though we will make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order, or legal process served upon us. If we decide to change our privacy policy, we will post those changes to this privacy statement and other places we deem appropriate so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we would disclose it.

We will use your information only in accordance with the privacy policy under which the information was collected.

 

Warranty & Support

The Fields Agency stands behind its products and services. For all of our design and programming services, we make sure to ONLY have you sign and approve of the work upon satisfaction of what has been created. With all digital marketing services as stated in the terms and conditions for such services, we cannot provide a guarantee of service, but will perform our level best to deliver the desired results as we understand that if we want a clients long term business, we must certainly work towards delivering results which are indicative to the dollars being spent. We understand a businesses website to be an investment and so the same is with any marketing and design. The concept of any investment is to yield a return. The Fields Agency strives to work as a partner and has support plans as needed for those projects which may need more long term maintenance. Maintenance plans can be discussed with The Fields Agency Solutions Engineer or an Account Manager by calling or contacting us via email.

With regards to warranty, The Fields Agency has an open 30 day warranty for all programming and design related items from the date of sign-off or publication to the web. If at any time your website or graphics need to be revised to match what was signed-off for any reason, just contact us and we will take care of this with priority. Beyond the 30 day warranty period if a client comes across something they had not tested prior, we are very reasonable and certainly would like our clients to always be satisfied, so just contact us and we will review the situation on a case-by-case basis.

 

Termination of service

You may stop using the service at any time by submitting written Notification that you would like to close your account. In such event you will not be entitled to any refund of any fees that you have paid prior to your written intent to terminate service. Any party may terminate a service agreement upon thirty (30) days written notice unless a breach is cured within the notice period. 


The Fields Agency also may terminate an Agreement at any time, with or without cause, upon thirty (30) days’ notice, but, if (and only if) without cause, the client shall upon termination pay The Fields Agency all unpaid and undisputed amounts due for Services completed prior to notice of termination.