4-Marketing-Ideas-for-home-improvement-companies_The-Fields-Agency

Home improvement service professionals usually don’t have the time to do their own marketing and lead generation and usually ask an outside party to do their marketing strategies for them. Even with that in mind, there are still simple things you can do in order to market your services to the public without neglecting your existing projects.

 

1) Make your service trucks and trailers advertise for you.

By advertising your business on your trucks and trailers, you can gather prospective new clients while driving around town and working on existing jobs. Using vehicle wraps and truck-side billboards is a great marketing technique that isn’t being taking advantage of by a lot of companies and there are many service vehicles that don’t have any signage at all; those that do, only have the bare minimum of information about their services such as the company name and the contact number. Here are some tips when designing your service trucks’ and trailers’ advertisements.

 

  • You should use an original and captivating headline to grab people’s attention.
  • When designing the visuals of the truck, use bold and colorful images that can grab attention and elicit a reaction.
  • Put a clear call to action and also an offer that will entice potential clients to use your services.
  • Provide your contact information so the potential clients can easily contact you.
  • Make it easy for prospects to access your contact information.

 

2) Introduce your company to the neighborhood whenever you start a job.

Homes that are located in a cluster in the same neighborhood were usually constructed around the same time frame and constructed by the same contractor which means they share similar features  and may have the same repair needs. When working on a client’s home, look for other potential clients in the area.

 

3) Be prepared with a ‘mobile showroom’ to shorten the sales cycle.

While your crew is working on different projects, always make sure that they have a mobile showroom, which includes before-and-after shots of your best projects, the equipment and high-quality materials used, an updated price list, and a collection of customer feedback. So whenever a prospective client walks up to you or your crew during a project, you will be able to do your sales pitch immediately.

 

4) Show off your stellar work and continue consistent communication.

When you are finished with a new project, make sure to repeat step number 2, and send a direct mail to prospective clients in the surrounding area of the job site. Make sure that you show the prospective clients the before and after of your work. Make sure to always aim marketing techniques to all of your prospects but do not bombard them with ads since it might annoy them and prevent them from using your service.

 

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Warranty & Support

The Fields Agency stands behind its products and services. For all of our design and programming services, we make sure to ONLY have you sign and approve of the work upon satisfaction of what has been created. With all digital marketing services as stated in the terms and conditions for such services, we cannot provide a guarantee of service, but will perform our level best to deliver the desired results as we understand that if we want a clients long term business, we must certainly work towards delivering results which are indicative to the dollars being spent. We understand a businesses website to be an investment and so the same is with any marketing and design. The concept of any investment is to yield a return. The Fields Agency strives to work as a partner and has support plans as needed for those projects which may need more long term maintenance. Maintenance plans can be discussed with The Fields Agency Solutions Engineer or an Account Manager by calling or contacting us via email.

With regards to warranty, The Fields Agency has an open 30 day warranty for all programming and design related items from the date of sign-off or publication to the web. If at any time your website or graphics need to be revised to match what was signed-off for any reason, just contact us and we will take care of this with priority. Beyond the 30 day warranty period if a client comes across something they had not tested prior, we are very reasonable and certainly would like our clients to always be satisfied, so just contact us and we will review the situation on a case-by-case basis.

 

Termination of service

You may stop using the service at any time by submitting written Notification that you would like to close your account. In such event you will not be entitled to any refund of any fees that you have paid prior to your written intent to terminate service. Any party may terminate a service agreement upon thirty (30) days written notice unless a breach is cured within the notice period. 


The Fields Agency also may terminate an Agreement at any time, with or without cause, upon thirty (30) days’ notice, but, if (and only if) without cause, the client shall upon termination pay The Fields Agency all unpaid and undisputed amounts due for Services completed prior to notice of termination.