Google Posts launched in January 2016 under the name ‘’candidate cards’’ but it is primarily accessible for political candidates to post content due to political search queries. Months afterwards, the features were available for limited number of small businesses and it has slowly developed up to now. The long wait is over! Google posts are now available at last for all small businesses. Subject will be seen in Google search and maps results. It is now developing all small businesses to use Google My Business (GMB) platform. You can log on both the desktop and the Google My Business android and iOS apps.
How to use GMB? Just simply open your GMB account, Google business listing then click ‘post’ if you want to post something. When writing a post, you can upload an image, write text (up to 300 words) or add an event title (with dates and times). Users can also add call-to-action buttons including “Learn more,” “Reserve,” “Sign up,” “Buy” or “Get offer.”
What are the benefits when using GMB for your business?
- Creating eye-catching incentive to generate leads
- Share promotions increase conversion rates.
- Put a Spotlight on your new Products, Listing, and new deals.
To connect with your customers, choose one of the available options from your Google listing. Posts will show in Google search and maps results. Set up a one-click track for reservation, newsletter sign up, latest offers or when buying product from the website. For business development, The Fields Agency is the best option to help you take a unique approach to your marketing strategy. This feature is one of many to connect with your customers and stay on top of your competition.