Various use cases thrive in the world of technology. With that, big and small businesses, including the Field’s Agency, now welcome location-based technology with open arms.

Nowadays, location-based technology is opening a new door of opportunities among marketers. In the form of geofilters, geo-targeting, and location data, this new breakthrough might be complicated, but new use cases develop each day.

To better understand what location-based offers are truly all about, understanding geofencing is a must.

Geofencing Definition

Geofencing is a method of utilizing global positioning (GPS) or radio frequency identification (RFID) in order to define geographic borders, acting as a virtual barrier. Once installed, the controller can assemble triggers that send an app notification, an email alert, or a text message each time a mobile device enters that designated geographic area. After which, businesses may communicate with the devices inside that specific area, but why?

Geofencing Uses

Geofencing is the means of engaging potential customers at a particular location. As a result, it may significantly trigger instant sales boost and shopping mentality awareness to consumers. For instance, a business establishment may set up a geo-fence in a spot within its exact location. As mobile users pass by that location, the geo-fence system sends an alert or a deal to the users’ mobile phone. This location-triggered alert most likely influences these users to stop and drop by that establishment.

Auto dealers, realtors, and brick-and-mortar retailers can greatly benefit from this marketing tactic. They could use a geo-fence to aim at consumers who turned down a deal from their competitors after looking for a product. With geo-fences, venders can send these consumers with a perfectly timed offer.

If geo-fenced alerts didn’t illicit any consumer reaction, they still give information about the exact locations a consumer passed by, including the area when they received the alert. This then eases the geo-fencing target strategies of businesses establishments in the future.

 Geofencing  Among Brands in the Market

Today, geofencing is not limited towards alerting customers nearby its stores with its enticing offers or discounts. Geofencing’s use now has widened.

For instance, a product called ShowBook geo-fences the different tour stops of a recording artist by collecting and organizing the social media content generated by fans in each tour stop.  Doing this determines what makes the most fans happy. This also allows brands a better method to advertise their products in real-time with crowds.

Apart from major enterprises, smaller-scale businesses also make use of geofencing. Simpli.Fi is an example. In this case, geofencing powers focus on advertisers who plan to customize their target customers in a local level.

With all these diverse emerging tools in geofencing, local businessmen and Sacramento digital marketers such as The Fields Agency now have abundant alternatives to discover and develop custom geo-targeted marketing plans for companies of any size.

Terms of Service

Privacy Policy

The Fields Agency ("we") respects and is committed to protecting your privacy. That is why we have adopted this Privacy Policy applicable to and covering: 

("this website").

This Privacy Policy lets you know how your personal information is processed and used. We promise to only use your personal information in ways that are compatible with this Privacy Policy.

Collection & Use of Personal Information You may browse this website without revealing any personal information about yourself.

We do not automatically log personal data nor do we link information automatically logged by other means with personal data about specific individuals. We do not collect information about our visitors from other sources, such as public records or bodies, or private organizations.

If you choose to submit an application on our website, we will request personal information from you such as your name, phone numbers, email address, etc. This information will be used to contact you to schedule an interview or sales meeting for you in regards to our work openings and for evaluation purposes during the interview process.

We will use the email address and phone numbers you provide us to communicate with you during the interview process. You may voluntarily choose to terminate the interview process at any time at which point you may also automatically terminate our use of your email address to communicate with you. This information will be kept in the strictest confidence, it will not be used for any other purpose, and it will never be shared with anyone outside of our organization and organization's providers. No information you provide will ever be used for any type of marketing purposes by us or anyone else.



Some of our web pages utilize "cookies" and other tracking technologies. A "cookie" is a small text file that may be used to collect information about web site activity. We may track non-personally identifying information such as pages visited, click stream patterns, and dates and times that our site is accessed.

This information is collected in an aggregate manner and we do not collect individual browsing profiles for individual visitors. Our use of cookies and other tracking technologies allows us to improve our web site. We do not use cookies to store personal data nor do we link non-personal information stored in cookies with personal data about specific individuals.

We do not share this aggregate, non-personally identifying information with anyone outside of our organization and organization providers.



Legal Disclaimer

Though we will make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order, or legal process served upon us. If we decide to change our privacy policy, we will post those changes to this privacy statement and other places we deem appropriate so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we would disclose it.

We will use your information only in accordance with the privacy policy under which the information was collected.


Warranty & Support

The Fields Agency stands behind its products and services. For all of our design and programming services, we make sure to ONLY have you sign and approve of the work upon satisfaction of what has been created. With all digital marketing services as stated in the terms and conditions for such services, we cannot provide a guarantee of service, but will perform our level best to deliver the desired results as we understand that if we want a clients long term business, we must certainly work towards delivering results which are indicative to the dollars being spent. We understand a businesses website to be an investment and so the same is with any marketing and design. The concept of any investment is to yield a return. The Fields Agency strives to work as a partner and has support plans as needed for those projects which may need more long term maintenance. Maintenance plans can be discussed with The Fields Agency Solutions Engineer or an Account Manager by calling or contacting us via email.

With regards to warranty, The Fields Agency has an open 30 day warranty for all programming and design related items from the date of sign-off or publication to the web. If at any time your website or graphics need to be revised to match what was signed-off for any reason, just contact us and we will take care of this with priority. Beyond the 30 day warranty period if a client comes across something they had not tested prior, we are very reasonable and certainly would like our clients to always be satisfied, so just contact us and we will review the situation on a case-by-case basis.


Termination of service

You may stop using the service at any time by submitting written Notification that you would like to close your account. In such event you will not be entitled to any refund of any fees that you have paid prior to your written intent to terminate service. Any party may terminate a service agreement upon thirty (30) days written notice unless a breach is cured within the notice period. 

The Fields Agency also may terminate an Agreement at any time, with or without cause, upon thirty (30) days’ notice, but, if (and only if) without cause, the client shall upon termination pay The Fields Agency all unpaid and undisputed amounts due for Services completed prior to notice of termination.