During the last quarter of the year, companies tend to look back on their marketing activities and evaluate the results of each. For others, they also prepare their strategies for the to following year, although this move is necessary as well as it is strategic, this often times causes the company’s focus to shift on the preparations for next year’s marketing strategy rather than the current quarter. Being prepared for the future is a good trait to have, but keeping sight of the present is still equally important.

 

This norm is the perfect opportunity to break away and get yourself a competitive edge during this fourth quarter of the year. Here we give you a few reasons why you should break away and keep a strong marketing push for your last quarter.

 

3 Reasons why you should market in the fourth quarter

 

  1. Spending deadlines

At the end of the year, sometimes other departments of the company will have an excess budget that have not been allocated yet. Most managers will keep looking for other opportunities to spend this money or otherwise lose it as the year ends.

 

  1. Budget consideration for next year

The last few months of the year is also time for companies to focus on their budget efforts as well as map out their spending for the next year. Your staff along with your managers will most likely look for the best ways to get the most of their budget. To make sure they do, try kicking off marketing campaigns focused on how your products/services address key pain points and will deliver future success.

 

  1. Marketing momentum

Whether you are preparing for next year or simply trying to squeeze a sale for your last quarter and get the most out of it, Your products and services must remain top of mind with your customers and prospects. The key here is consistent communication with your target audiences to make sure that you get every opportunity for a sale.

 

Important campaigns

It is very important to keep your marketing game even when it hits the Q4. to make sure you don’t just communicate for the sake of communicating, you should always offer your audience something of interest. You need to treat your database with respect and being intrusive when you communicate with your audience. So to avoid this mistake, give them something useful or something of interest like including items such as topical white papers, articles, webinars, and demos.

 

Marketing strong all year long

Whether you are wrapping up this year or preparing so you can get a head start next year, remember to keep your marketing strong throughout the year including your Q4. Always remember to be consistent when it comes to your audience so you can build and maintain your brand recognition as well as your value proposition.

 

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The Fields Agency stands behind its products and services. For all of our design and programming services, we make sure to ONLY have you sign and approve of the work upon satisfaction of what has been created. With all digital marketing services as stated in the terms and conditions for such services, we cannot provide a guarantee of service, but will perform our level best to deliver the desired results as we understand that if we want a clients long term business, we must certainly work towards delivering results which are indicative to the dollars being spent. We understand a businesses website to be an investment and so the same is with any marketing and design. The concept of any investment is to yield a return. The Fields Agency strives to work as a partner and has support plans as needed for those projects which may need more long term maintenance. Maintenance plans can be discussed with The Fields Agency Solutions Engineer or an Account Manager by calling or contacting us via email.

With regards to warranty, The Fields Agency has an open 30 day warranty for all programming and design related items from the date of sign-off or publication to the web. If at any time your website or graphics need to be revised to match what was signed-off for any reason, just contact us and we will take care of this with priority. Beyond the 30 day warranty period if a client comes across something they had not tested prior, we are very reasonable and certainly would like our clients to always be satisfied, so just contact us and we will review the situation on a case-by-case basis.

 

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