6-Digital-Marketing-Triends-For-2018_The-Fields-Agency

It’s important to take a step back and analyze the previous year, which can give you a better idea on what’s up ahead. You should take a good look at the major marketing trends that will be affecting future of the industry from now on. Here are six major marketing trends that you should be taking into consideration as you plan for your digital marketing budget this upcoming 2018.

1. The need for content marketing distribution has never been greater.

Content marketing is becoming more and more of an integral part of the marketing strategies of big and small brands and marketers alike, which is why they tend to produce more of their own original content as opposed to before. But because of this, it’s getting harder for a company to grab their audience’s attention since there are so many competitors.

Some people may think that the solution to this is to create new original content at an even faster rate, but that is not really the case. What you should focus on is to find a better way to distribute your original content better than all of your opposition. Social shares is one thing, but you should think of other steps since it seems that Facebook’s organic reach isn’t as large as it used to be and is dropping at a significant rate. A comprehensive content distribution strategy that will help you get your message across to your desired audience is a crucial part of any marketing strategy.

2. Public relations and content marketing are aligning.

When we talk about Public Relations and Content Marketing, we wouldn’t really think that they had a lot in common; they’re different departments with needing different budgets for their different goals, but that doesn’t seem to be the case anymore. Today, it is becoming clear that Public Relations and Content Marketing actually share some of the same goals that is why brands are making an effort to align the two. Public relations has been evolving in the recent years; before, PR was more brand-focused, and the brands only focused on themselves not thinking about their media partners, but now they have seen the error of their ways and started to build a more mutually beneficial partnership with their media partners and the shared audiences. By doing this, they are now able to build trust with their new audiences a lot faster than before by focusing on the actual value of the audience, and not just their own brand.

3. There’s a rising demand for authenticity in marketing.

Making human connection has always been important in marketing. Building a connection with your audience is crucial for a brand to increase their personalization and be set apart from the herd. We’re not just talking about personalized content, but to connect even further to your audience, it would be a good idea to set up an event where you can meet your audience, or maybe just attend at industry events and conferences. This is a great way for you to connect with your audience.

Building stronger personal relationships and setting up a trusted network of connections is crucial, and a good way to do this is by either doing some face-to-face interactions to make it a more personal level or speaking on stage to a group to get the message across to a wider audience. Then you could maintain this connection by using personalized content.

4. Chatbots are emerging to help brands in all industries.

Chatbots are a great way for marketers to interact with their audience in social platforms where they are already providing them with personalized content, and in turn develop a more personalized relationship so they will make you their go to guy. A lot of brands are already implementing chatbots, in a wide range of industries, so if you still haven’t done this then it would be a good idea to start implementing it yourself. And don’t you worry, since it isn’t that hard to implement, and there are already a lot of free tools that can help you get started.

5. Voice search is on the rise.

With the fast development of technology, things that have become standard for us are starting to become obsolete. Typing a search query on a search engine is actually starting to become old-fashioned, since people are tending to use voice search more and more. Consumers are starting to use more hands-free options and relying on voice-activated personal assistants such as Siri, Google Assistant, Alexa, Cortana, and Jarvis… okay, the last one is Iron Man’s voice assistant. Analysts have estimated that by 2020, as much as 50% of all search queries will be done with the use of hands-free voice search. So with this in mind, it’s a good idea to get a head of the curve and make a marketing message that is focused on voice search, and this means you should target long-tail keywords and featured snippets.

6. Video content is here to stay.

Video content is becoming more and more important in marketing strategies, and it is even estimated that by 2020, more than 80% of all consumer internet traffic will comprise of online videos. It may seem tedious to bring video content into your marketing strategy, let alone original video content, but it is in fact achievable. You should start one step at a time, and start of small. You don’t have to focus your entire budget on video content, not even most of it, but it is a good idea to invest a suitable amount to get you started.

Terms of Service

Privacy Policy

The Fields Agency ("we") respects and is committed to protecting your privacy. That is why we have adopted this Privacy Policy applicable to and covering: www.fieldsagency.com 

("this website").


This Privacy Policy lets you know how your personal information is processed and used. We promise to only use your personal information in ways that are compatible with this Privacy Policy.

Collection & Use of Personal Information You may browse this website without revealing any personal information about yourself.


We do not automatically log personal data nor do we link information automatically logged by other means with personal data about specific individuals. We do not collect information about our visitors from other sources, such as public records or bodies, or private organizations.

If you choose to submit an application on our website, we will request personal information from you such as your name, phone numbers, email address, etc. This information will be used to contact you to schedule an interview or sales meeting for you in regards to our work openings and for evaluation purposes during the interview process.


We will use the email address and phone numbers you provide us to communicate with you during the interview process. You may voluntarily choose to terminate the interview process at any time at which point you may also automatically terminate our use of your email address to communicate with you. This information will be kept in the strictest confidence, it will not be used for any other purpose, and it will never be shared with anyone outside of our organization and organization's providers. No information you provide will ever be used for any type of marketing purposes by us or anyone else.

 

Cookies

Some of our web pages utilize "cookies" and other tracking technologies. A "cookie" is a small text file that may be used to collect information about web site activity. We may track non-personally identifying information such as pages visited, click stream patterns, and dates and times that our site is accessed.


This information is collected in an aggregate manner and we do not collect individual browsing profiles for individual visitors. Our use of cookies and other tracking technologies allows us to improve our web site. We do not use cookies to store personal data nor do we link non-personal information stored in cookies with personal data about specific individuals.

We do not share this aggregate, non-personally identifying information with anyone outside of our organization and organization providers.

 

 


Legal Disclaimer

Though we will make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order, or legal process served upon us. If we decide to change our privacy policy, we will post those changes to this privacy statement and other places we deem appropriate so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we would disclose it.

We will use your information only in accordance with the privacy policy under which the information was collected.

 

Warranty & Support

The Fields Agency stands behind its products and services. For all of our design and programming services, we make sure to ONLY have you sign and approve of the work upon satisfaction of what has been created. With all digital marketing services as stated in the terms and conditions for such services, we cannot provide a guarantee of service, but will perform our level best to deliver the desired results as we understand that if we want a clients long term business, we must certainly work towards delivering results which are indicative to the dollars being spent. We understand a businesses website to be an investment and so the same is with any marketing and design. The concept of any investment is to yield a return. The Fields Agency strives to work as a partner and has support plans as needed for those projects which may need more long term maintenance. Maintenance plans can be discussed with The Fields Agency Solutions Engineer or an Account Manager by calling or contacting us via email.

With regards to warranty, The Fields Agency has an open 30 day warranty for all programming and design related items from the date of sign-off or publication to the web. If at any time your website or graphics need to be revised to match what was signed-off for any reason, just contact us and we will take care of this with priority. Beyond the 30 day warranty period if a client comes across something they had not tested prior, we are very reasonable and certainly would like our clients to always be satisfied, so just contact us and we will review the situation on a case-by-case basis.

 

Termination of service

You may stop using the service at any time by submitting written Notification that you would like to close your account. In such event you will not be entitled to any refund of any fees that you have paid prior to your written intent to terminate service. Any party may terminate a service agreement upon thirty (30) days written notice unless a breach is cured within the notice period. 


The Fields Agency also may terminate an Agreement at any time, with or without cause, upon thirty (30) days’ notice, but, if (and only if) without cause, the client shall upon termination pay The Fields Agency all unpaid and undisputed amounts due for Services completed prior to notice of termination.