101 The Starting Line
Digital marketing is an umbrella term for all of your online marketing campaigns. In today’s market almost all companies utilize digital platforms like search engines, social media channels, email, mobile, and their websites to interact with viewers and future customers.
People now spend more than twice the time online as they did a decade ago while physical advertising mediums have become significantly less effective.
Because life has become more complex, your marketing approach must be diversified. Long gone are the days when you only had to cover TV, Radio and print to reach your audience. Today you must research your desired viewer, find out how they receive their information and meet them where they’re already spending time online.
SEO (Search Engine Optimization)
SEO is a marketing discipline focused on developing the visibility in organic (non-paid) search engine results. SEO includes both the mechanical and imaginative features required to improve rankings, drive traffic and increase awareness in search engines.
SEM (Search Engine Marketing)
Search Marketing is the process of gaining traffic and visibility from search engines through paid efforts. Many people may also call this PPC (Pay Per Click) but PPC is only one component of Search Marketing.
SMM (Social Media Marketing)
SMM is the process of gaining traffic or visibility through social media outlets such as Facebook or Twitter. Social media itself is an umbrella term for an ever expanding list of sites and platforms that can offer completely different social actions. For example, YouTube is a social site engineered to allow users to share video whereas Twitter is built around short updates via text and images.
Social media also has paid marketing options available. Almost every major social media platform has a paid marketing suite; the options can rival the visibility of search engines for a significantly lower CPC (Cost Per Click).
Content marketing is aimed to provide useful and relevant content to your prospective clients and customers. This method has proven to be more effective in attracting and retaining their interest rather than simply pitching or advertising your products and/or services.