The Starting Line Digital Marketing 101

Digital Marketing

101 The Starting Line

 

Digital marketing is an umbrella term for all of your online marketing campaigns. In today’s market almost all companies utilize digital platforms like search engines, social media channels, email, mobile, and their websites to interact with viewers and future customers.

People now spend more than twice the time online as they did a decade ago while physical advertising mediums have become significantly less effective. 

Because life has become more complex, your marketing approach must be diversified. Long gone are the days when you only had to cover TV, Radio and print to reach your audience. Today you must research your desired viewer, find out how they receive their information and meet them where they’re already spending time online.

SEO (Search Engine Optimization)

SEO is a marketing discipline focused on developing the visibility in organic (non-paid) search engine results. SEO includes both the mechanical and imaginative features required to improve rankings, drive traffic and increase awareness in search engines.

SEM (Search Engine Marketing)

Search Marketing is the process of gaining traffic and visibility from search engines through paid efforts. Many people may also call this PPC (Pay Per Click) but PPC is only one component of Search Marketing. 

SMM (Social Media Marketing) 

SMM is the process of gaining traffic or visibility through social media outlets such as Facebook or Twitter. Social media itself is an umbrella term for an ever expanding list of sites and platforms that can offer completely different social actions. For example, YouTube is a social site engineered to allow users to share video whereas Twitter is built around short updates via text and images.

Social media also has paid marketing options available. Almost every major social media platform has a paid marketing suite; the options can rival the visibility of search engines for a significantly lower CPC (Cost Per Click).

Content Marketing 

Content marketing is aimed to provide useful and relevant content to your prospective clients and customers. This method has proven to be more effective in attracting and retaining their interest rather than simply pitching or advertising your products and/or services.

 

Terms of Service

Privacy Policy

The Fields Agency ("we") respects and is committed to protecting your privacy. That is why we have adopted this Privacy Policy applicable to and covering: www.fieldsagency.com 

("this website").


This Privacy Policy lets you know how your personal information is processed and used. We promise to only use your personal information in ways that are compatible with this Privacy Policy.

Collection & Use of Personal Information You may browse this website without revealing any personal information about yourself.


We do not automatically log personal data nor do we link information automatically logged by other means with personal data about specific individuals. We do not collect information about our visitors from other sources, such as public records or bodies, or private organizations.

If you choose to submit an application on our website, we will request personal information from you such as your name, phone numbers, email address, etc. This information will be used to contact you to schedule an interview or sales meeting for you in regards to our work openings and for evaluation purposes during the interview process.


We will use the email address and phone numbers you provide us to communicate with you during the interview process. You may voluntarily choose to terminate the interview process at any time at which point you may also automatically terminate our use of your email address to communicate with you. This information will be kept in the strictest confidence, it will not be used for any other purpose, and it will never be shared with anyone outside of our organization and organization's providers. No information you provide will ever be used for any type of marketing purposes by us or anyone else.

 

Cookies

Some of our web pages utilize "cookies" and other tracking technologies. A "cookie" is a small text file that may be used to collect information about web site activity. We may track non-personally identifying information such as pages visited, click stream patterns, and dates and times that our site is accessed.


This information is collected in an aggregate manner and we do not collect individual browsing profiles for individual visitors. Our use of cookies and other tracking technologies allows us to improve our web site. We do not use cookies to store personal data nor do we link non-personal information stored in cookies with personal data about specific individuals.

We do not share this aggregate, non-personally identifying information with anyone outside of our organization and organization providers.

 

 


Legal Disclaimer

Though we will make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order, or legal process served upon us. If we decide to change our privacy policy, we will post those changes to this privacy statement and other places we deem appropriate so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we would disclose it.

We will use your information only in accordance with the privacy policy under which the information was collected.

 

Warranty & Support

The Fields Agency stands behind its products and services. For all of our design and programming services, we make sure to ONLY have you sign and approve of the work upon satisfaction of what has been created. With all digital marketing services as stated in the terms and conditions for such services, we cannot provide a guarantee of service, but will perform our level best to deliver the desired results as we understand that if we want a clients long term business, we must certainly work towards delivering results which are indicative to the dollars being spent. We understand a businesses website to be an investment and so the same is with any marketing and design. The concept of any investment is to yield a return. The Fields Agency strives to work as a partner and has support plans as needed for those projects which may need more long term maintenance. Maintenance plans can be discussed with The Fields Agency Solutions Engineer or an Account Manager by calling or contacting us via email.

With regards to warranty, The Fields Agency has an open 30 day warranty for all programming and design related items from the date of sign-off or publication to the web. If at any time your website or graphics need to be revised to match what was signed-off for any reason, just contact us and we will take care of this with priority. Beyond the 30 day warranty period if a client comes across something they had not tested prior, we are very reasonable and certainly would like our clients to always be satisfied, so just contact us and we will review the situation on a case-by-case basis.

 

Termination of service

You may stop using the service at any time by submitting written Notification that you would like to close your account. In such event you will not be entitled to any refund of any fees that you have paid prior to your written intent to terminate service. Any party may terminate a service agreement upon thirty (30) days written notice unless a breach is cured within the notice period. 


The Fields Agency also may terminate an Agreement at any time, with or without cause, upon thirty (30) days’ notice, but, if (and only if) without cause, the client shall upon termination pay The Fields Agency all unpaid and undisputed amounts due for Services completed prior to notice of termination.