7 Strategies for Marketing for Startups on a Budget
1. Share your central “why.”
What we meant by “sharing your central why” is by retelling of how your startup company came into fruition, which will make your business more memorable to people that might turn out to be potential customers in the future.
When meeting new people, the question “What do you do for a living?” will always come up, and this is a great way to do some word-of-mouth marketing. Simply saying, “I’m an entrepreneur” or “I run a small business” is a vague answer which won’t be helping your business. This is a chance for you to “wow” them, and develop a narrative that your company is ahead of the herd and differentiate yourself from the competition, which will definitely spark a conversation.
2. Don’t just sell — engage.
It’s important to advertise your business in order to improve sales, but this shouldn’t be your only focus in your online marketing strategy. You should participate in discussions and topics that aren’t entirely revolving around your business but has a connection to your business. For example, commenting on your online followers posts or reposting something positive that is connected to your business, will build a connection between your business and your target audience.
By engaging your target audience without always appearing like you’re advertising, it will in turn build brand trust by showing support to your community or online followers. This in turn will result in a higher chance that people will remember your business when they are looking for a product or service within your niche. So basically, sharing someone else’s content doesn’t mean it won’t benefit you.
3. Carve a niche and build industry credibility.
A startup business usually doesn’t have enough budget, but this doesn’t mean that you won’t be able to carve out your own niche and make a name for yourself in your specific industry. A good and simple way to do this is by helping giving an insider’s perspective to your target audience, such as establishing a blog, webinar, or podcast that will help your followers gain a new perspective about your business and better understand what you do, which in turn can build credibility for your business.
Participate in events such as incubator, expo or niche events will allow you to share your ideas with your audience and give you a chance to set yourself apart from your countless competition. This will also allow you to broaden your network and share ideas and experience with others in the same field, and can also prove your expertise to the general public. Going to such events will help you mingle with a variety of people that can help give your business some much appreciated publicity.
4. Help people discover your content.
It is important to have some sort of online presence in order to make your startup business more successful. Even small businesses that have been established for many years now need some sort of online presence in order to make it big today. A website, social media pages, and blogs are a good start to get your content out there, but just having online content isn’t enough, you should also make sure that your content is easily discoverable in order for it to be effective.
You should focus on improve your search engine rankings, and a good and simple way to do this is by using keywords that are specific to your niche. Hyper-targeted keywords are important when trying to improve your audience through social media and other online platforms.
Another important factor is to optimize your website with these SEO techniques.
- Personalizing the title pages with unique phrases that will set you apart from your competitors.
- Make sure you have a skilled Web developer that will optimize your website’s load speed by removing all the unnecessary plug-ins and also by rewriting long strings of code.
- Make sure that all your content are original posts, and avoid copying content from another site.
Generally, there are tons of different ways in order to improve SEO ranking, but these are the simplest tasks that will help improve your content’s search result rankings.
5. Send out irresistible e-coupons.
Who can resist the temptation of a good old coupon, right? Studies have shown that 4 out of 5 consumers regularly use coupons, either in-store or online shopping. Coupons attract new consumers to their business.
E-coupons are a great way to advertise your business, because they serve a dual purpose attracting a new audience and convincing people to become a part of your email list. Your loyal customers will appreciate the great deals the coupons provide, and new customers will be more likely to do business with you. If you aren’t already doing it, then make sure to integrate e-coupons to your online marketing strategy.
6. Scratch their back, they’ll scratch yours.
A startup will struggle in introducing their company and making a name for themselves. A good way to generate some good publicity through word-of-mouth advertising and also building a niche is by giving out free samples and giveaways.
By reaching out to a select few members of your target audience and then offering them a chance to try out a sample of your product or service in return for an unbiased review and share on their social media will help build some buzz for your business. The participants will gain a freebie or try out your services for free, and in turn your business will get some much needed visibility and you’ll also gain some trust from your target audience.
7. Co-sponsor an event within your niche.
Whatever type of company you have, there will always be a special event in your industry. These special events usually look for sponsors that help fund the event, unless they are events that are owned and managed by a single company. By helping sponsor a special and big-time event, it will give you a great chance to do some niche marketing that will be well worth the expense. Rather than just attending an event in your industry, you should invest in co-sponsoring the event, and ask for a chance to present and spotlight your business in order to also attract a new audience and establish your brand. Not only does it help you setting up a good name for your business, it will also allow you to personally meet your target demographic, and help you gain an understanding on their views that will help you gain some new leads in the long run.