There are countless decisions a business owner will have to make when it comes to their business’s online marketing campaign, especially concerning their company’s website which is the foundation of an online presence.

When creating a website or just updating it, here are some simple yet crucial tips that you would need to remember in order to make sure that your website will become successful in connecting with your current and potential clients.


  1. Have Only One Website

A website is considered as the digital headquarters of your business, that’s why it should be easily located by your clients and always, be online so they will be able to access it whenever they need it. If you have multiple websites, you’ll will encounter these problems:

  • Having multiple websites might cause confusion with your customers since they may not know which one is the right one to use.


  • You will not be able to accurately measure the online traffic growth of your website, and you won’t be able to drive traffic effectively since there are multiple points of contact.


  • You won’t be trusted by search engines, and in turn it won’t show your website during search queries. You need to have a website that will deliver consistent, accurate, and trustworthy information so it will appear during search engine queries.

If you already have an old website, but want to make a new one from scratch, make sure that you take down the old website since it might cause confusion for your customers.


  1. Own Your Own Domain

A domain is like your website’s address; it’s what people will type on the browser in order to go to your website. An example of a domain is “” If you don’t own the domain, the user will have to type something like “” which is longer and might be harder for users to remember which will affect your branding.

Your website domain can be owned by another party so you wouldn’t have to buy the website domain, but this won’t give you complete control over your website and would give you a hard time to establish credibility with online visitors and would make it more difficult to gain the trust of search engines which is crucial to your success.


  1. Build Your Website for Your Customer

When creating the website, you have to keep in mind how to promote your business to your customers. You have to make sure that your website will be able to convey how they will benefit from your business and make them understand the value of your product or services will give to them.

Your website should be satisfying and engaging, easy to navigate, and should retain visitors to make them come back for more.


  1. Think of Your Website as an Experience

A website isn’t just something that gives customers information about your business, it’s also an experience that a visitor will have concerning your business, that they will use to gather information that will help them make future decisions concerning your business.

You will have to make sure that your website will deliver information to your clients and also show them what your business can do for them, in an easy and hassle-free way. Here are some tips in order to do just that:

  • Design your website’s navigation bar to be intuitive that should focus on what your users will be looking for in your website.
  • When designing your website, avoid stuff like auto-play music/videos and/or full-screen popups, which may annoy the user.
  • Have internal links on your website so the user will have an easier time navigating your website and won’t have to return to the homepage or press the back button every single time.
  • Make sure that your website will function properly on all devices.


  1. Use Original Content

Content Marketing is a vital part of your overall online marketing strategy, that’s why it is crucial that all of the content on your website is original content and never taken from another website, since it is considered plagiarism and will hurt your reputation in the long run. Also, don’t duplicate content from another one of your online channels, since this can cause compromise your SEO.

Content must be high-quality, but that doesn’t mean that it should be complicated. Content that is helpful and informative, but at the same time is easily understandable is important.


  1. Make it Easy for Website Visitors to Engage

Your website must be easy to navigate, if you have a website that is complicated the user may not be able to browse efficiently. If your website can easily be used then the user will have a higher chance to get what they are looking for which will build trust with your brand and help you in the long run. As we mentioned earlier, your website isn’t just a tool to give information to customers, but a means for you to interact with your potential customers.

Making your website easy to understand and to navigate can help you turn potential leads into sales for your business. You want your website to be hassle-free for customers, easy to understand, and provide what they are looking for.

Terms of Service

Privacy Policy

The Fields Agency ("we") respects and is committed to protecting your privacy. That is why we have adopted this Privacy Policy applicable to and covering: 

("this website").

This Privacy Policy lets you know how your personal information is processed and used. We promise to only use your personal information in ways that are compatible with this Privacy Policy.

Collection & Use of Personal Information You may browse this website without revealing any personal information about yourself.

We do not automatically log personal data nor do we link information automatically logged by other means with personal data about specific individuals. We do not collect information about our visitors from other sources, such as public records or bodies, or private organizations.

If you choose to submit an application on our website, we will request personal information from you such as your name, phone numbers, email address, etc. This information will be used to contact you to schedule an interview or sales meeting for you in regards to our work openings and for evaluation purposes during the interview process.

We will use the email address and phone numbers you provide us to communicate with you during the interview process. You may voluntarily choose to terminate the interview process at any time at which point you may also automatically terminate our use of your email address to communicate with you. This information will be kept in the strictest confidence, it will not be used for any other purpose, and it will never be shared with anyone outside of our organization and organization's providers. No information you provide will ever be used for any type of marketing purposes by us or anyone else.



Some of our web pages utilize "cookies" and other tracking technologies. A "cookie" is a small text file that may be used to collect information about web site activity. We may track non-personally identifying information such as pages visited, click stream patterns, and dates and times that our site is accessed.

This information is collected in an aggregate manner and we do not collect individual browsing profiles for individual visitors. Our use of cookies and other tracking technologies allows us to improve our web site. We do not use cookies to store personal data nor do we link non-personal information stored in cookies with personal data about specific individuals.

We do not share this aggregate, non-personally identifying information with anyone outside of our organization and organization providers.



Legal Disclaimer

Though we will make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order, or legal process served upon us. If we decide to change our privacy policy, we will post those changes to this privacy statement and other places we deem appropriate so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we would disclose it.

We will use your information only in accordance with the privacy policy under which the information was collected.


Warranty & Support

The Fields Agency stands behind its products and services. For all of our design and programming services, we make sure to ONLY have you sign and approve of the work upon satisfaction of what has been created. With all digital marketing services as stated in the terms and conditions for such services, we cannot provide a guarantee of service, but will perform our level best to deliver the desired results as we understand that if we want a clients long term business, we must certainly work towards delivering results which are indicative to the dollars being spent. We understand a businesses website to be an investment and so the same is with any marketing and design. The concept of any investment is to yield a return. The Fields Agency strives to work as a partner and has support plans as needed for those projects which may need more long term maintenance. Maintenance plans can be discussed with The Fields Agency Solutions Engineer or an Account Manager by calling or contacting us via email.

With regards to warranty, The Fields Agency has an open 30 day warranty for all programming and design related items from the date of sign-off or publication to the web. If at any time your website or graphics need to be revised to match what was signed-off for any reason, just contact us and we will take care of this with priority. Beyond the 30 day warranty period if a client comes across something they had not tested prior, we are very reasonable and certainly would like our clients to always be satisfied, so just contact us and we will review the situation on a case-by-case basis.


Termination of service

You may stop using the service at any time by submitting written Notification that you would like to close your account. In such event you will not be entitled to any refund of any fees that you have paid prior to your written intent to terminate service. Any party may terminate a service agreement upon thirty (30) days written notice unless a breach is cured within the notice period. 

The Fields Agency also may terminate an Agreement at any time, with or without cause, upon thirty (30) days’ notice, but, if (and only if) without cause, the client shall upon termination pay The Fields Agency all unpaid and undisputed amounts due for Services completed prior to notice of termination.