Summer is a great time to focus on new marketing and branding strategies that can help your business either big or small. In some industries, you notice an increase in sales and general business activity during the summer, so here are 6 marketing tips that can help you market your small business:
- Plan for the holidays
There are 3 major holidays during the summer: Memorial Day, Fourth of July and Labor Day. They happen to be the most popular sales-holiday which is why it’s important for you to use this opportunity to attract the most potential customers as you can. Offer deals that new as well as current customers won’t be able to pass up and focus your digital and physical marketing efforts to adhere to the theme of each holiday.
- Treat your customers to some fun
Some big companies take potential business partners and big-name clients to high-class events for entertain ment purposes, but just because you’re a small business owner doesn’t mean you can’t use this strategy as well. Try partnering up with a local bar or restaurant to organize and host a community-wide picnic. This is a good way for you to tell your customers how much you appreciate their patronage and also a way to create a stronger bond between you and your community. For your big clients and partners, you should hold special events in order to build a stronger relationship.
- Have a giveaway
This may be a simple marketing technique that everyone uses but that just means that it really works. Giveaways are a way to get people interested and involved in your business by interacting with you. You can do a seasonal giveaway which could be used this summer where most people go on vacations, travel, and want to relax. Preferably, you the giveaway should be related to your business but if that isn’t possible, make sure the prize is interesting enough to attract people to your business.
Hold a contest
Hold a contest that is directly related to your business. If you run a restaurant, then you could hold an eating contest with a reward such as a free meal for the rest of the month. You could also give an incentive to anyone that participated in the contest, by giving them a discount on their next transaction.
- Attend networking and business events
As a business owner, you should always take the opportunity to meet potential business partners, investors, and mentors. Check out your local small business association (SBA) chapter or Chamber of Commerce and make sure to attend upcoming events where you can expand your network.
- Target the vacation crowd
If your business is in an area where there will be a lot of vacationers this summer, then it is an untapped gold mine waiting for you to take advantage of. For example, you could provide a discount if a customer provides an out-of-state ID. Just make sure that you spread the word about your promo on the internet, since vacationers will undoubtedly use the web to look for places to go to and things to do.
We’ve given you 6 marketing tips that you can use to help you further improve your small business but for the best results, it’s always better to hire a professional. It can be difficult for small businesses to connect with their prospective customers. Many have invested time and effort on marketing strategies that do not yield any substantial results. The Fields Agency is a digital marketing agency based in Sacramento, CA that handles clients nationwide. Our team consists of professional digital marketing specialists that have extensive knowledge and several years of experience to help your business reach it’s promotional goals. We guarantee that we will provide all of our time and dedication to each and every one of our clients. Let us know how we can help you!