Last week we got a lot of questions about our blog post (6 Web Design Tips to Grow Your Small Business) so we expanded that line of thought for small business. We hope this helps!
When redesigning your company website, you should always take into account the new web trends that can help your website have a stronger online presence. Here are the current web trends that you should think about while updating your website.
One Page Scrolling/ Parallax Scrolling
One of the most popular online trends today is the one page website, which can be an effective way for you to deliver information to your clients in a hassle-free and efficient manner.
Minimalism is Key
A minimalist design is solely focused on the content and stripping the website to the bare necessities. A minimalist design works better because when a website has too many elements, it tends to distract and confuse the user on what they should focus their attention. Best practice demands we avoid too many elements competing for attention.
Another benefit of a minimalist website design is that page weight now affects your Google search engine position, so it can make your site easier to find on SERPs (search engine results pages).
Interactive Storytelling
A good way to connect with your audience is by telling them your story. First, you should work out your storyline and how you want to convey it to others.
If you don’t own your own domain and your site runs on WordPress, Aesop Story Engine is a very convenient plugin to use that can blend multiple types of media and make it into one cohesive story.
Clear Calls to Action
A website has many functions and doesn’t just give your business an online presence but it also has the responsibility of converting potential clients into valued customers.
With this in mind, a website needs to have a clear and concise message that provides a call to action for the user. To do this, you need something like a signup, download, or checkout button. A call to action is one of the most important elements of a website, especially for small businesses.
Unique Visuals
Custom photography and artwork can be pretty expensive as well as time consuming but it is still a crucial element when designing a website. Distinct, creative and original visuals will help reinforce your brand message. It will also help you create your company’s very own identity.