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As a nonprofit, one of the most important things to consider and take care of is donors. These organizations rely heavily on donors for support and funding, so donor outreach is essential. Donors have to be compelled to take action and support them. In many cases, the capability of non-profits to reel donors in is through effective marketing that will appeal to donors and persuade them to join the cause or lend support to the organization. Donors, when looking at nonprofits to contribute to,  assess different aspects of the organization before they give their support. The sponsors, the cause, and the philanthropic goals are a few of the components that donors evaluate when choosing an organization to stand behind. So marketing is critical in a nonprofit’s campaign to win the hearts of donors. Here are a few tips on how you can improve your marketing.

 

  1. Use social media platforms

One of the best ways to reach donors is through social media. Platforms like Facebook or Instagram have proven to be useful in a nonprofit’s campaign to reach donors and spread their organization’s cause and programs. Other social media platforms like LinkedIn and Twitter have also proven to reach donors and enable you to target a specific audience. Social media not only allows you to choose your target audience but also allows you to optimize your marketing campaigns by using analytics. We at The Fields Agency can you help fulfill your online marketing needs so that you can focus entirely on other more pressing matters. We will be helping you bring in new donors and also retain old ones.

 

  1. Make sure your message is clear

Being transparent is very important to donors. So you have to ensure that your message and details are presented to them along with your goals and why you wish to achieve them. For a donor to give their support, they must fully understand your organization and the goals you want to accomplish for them to stand behind you and contribute to it. So market your brand by presenting your views openly with the intent of bringing in potential donors.

 

  1. Content is key

Content marketing is an excellent tool for you to reel in donors. Create new and wonderful content related to your organization so your donors and readers can learn from it. Rather than requesting money up front, you can provide value for them through your content. This will have a better effect than approaching them without giving them something of value. We at the Fields Agency can help you deliver valuable and relevant content that is meant to attract a new audience and also retain an existing audience. The primary goal of content marketing is to attract an audience and then encourage a call to action. Our content marketing is aimed to provide useful and relevant content to your prospective donors, which is proven to be more effective in attracting and retaining their interest.

 

  1. Consider SEO

One of the biggest mistakes nonprofits tend to make is neglecting SEO. For donors to find and discover you, they must be able to locate you online. So using SEO is a great way to find leads and with the fields agency, we can help you establish your presence online and allow you to reach donors more effectively with our services and boost your SEO to reach your potential donors through the web while encouraging them to contact you rather than the other way around.

 

  1. Create a substantial blog

Establishing your blog is another excellent way for your donors to understand your cause and the details of your organization. Without the use of content and blogging, getting donations and support can be quite tricky. We at the Fields Agency understand this dilemma and can help you overcome this obstacle. We can help you provide as much information as possible so you can convince your donors of your cause and purpose. Creating a blog and hooking donors with fresh new content about your organization will keep their attention on you and make them curious and interested in your programs and goals.

Terms of Service

Privacy Policy

The Fields Agency ("we") respects and is committed to protecting your privacy. That is why we have adopted this Privacy Policy applicable to and covering: www.fieldsagency.com 

("this website").


This Privacy Policy lets you know how your personal information is processed and used. We promise to only use your personal information in ways that are compatible with this Privacy Policy.

Collection & Use of Personal Information You may browse this website without revealing any personal information about yourself.


We do not automatically log personal data nor do we link information automatically logged by other means with personal data about specific individuals. We do not collect information about our visitors from other sources, such as public records or bodies, or private organizations.

If you choose to submit an application on our website, we will request personal information from you such as your name, phone numbers, email address, etc. This information will be used to contact you to schedule an interview or sales meeting for you in regards to our work openings and for evaluation purposes during the interview process.


We will use the email address and phone numbers you provide us to communicate with you during the interview process. You may voluntarily choose to terminate the interview process at any time at which point you may also automatically terminate our use of your email address to communicate with you. This information will be kept in the strictest confidence, it will not be used for any other purpose, and it will never be shared with anyone outside of our organization and organization's providers. No information you provide will ever be used for any type of marketing purposes by us or anyone else.

 

Cookies

Some of our web pages utilize "cookies" and other tracking technologies. A "cookie" is a small text file that may be used to collect information about web site activity. We may track non-personally identifying information such as pages visited, click stream patterns, and dates and times that our site is accessed.


This information is collected in an aggregate manner and we do not collect individual browsing profiles for individual visitors. Our use of cookies and other tracking technologies allows us to improve our web site. We do not use cookies to store personal data nor do we link non-personal information stored in cookies with personal data about specific individuals.

We do not share this aggregate, non-personally identifying information with anyone outside of our organization and organization providers.

 

 


Legal Disclaimer

Though we will make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order, or legal process served upon us. If we decide to change our privacy policy, we will post those changes to this privacy statement and other places we deem appropriate so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we would disclose it.

We will use your information only in accordance with the privacy policy under which the information was collected.

 

Warranty & Support

The Fields Agency stands behind its products and services. For all of our design and programming services, we make sure to ONLY have you sign and approve of the work upon satisfaction of what has been created. With all digital marketing services as stated in the terms and conditions for such services, we cannot provide a guarantee of service, but will perform our level best to deliver the desired results as we understand that if we want a clients long term business, we must certainly work towards delivering results which are indicative to the dollars being spent. We understand a businesses website to be an investment and so the same is with any marketing and design. The concept of any investment is to yield a return. The Fields Agency strives to work as a partner and has support plans as needed for those projects which may need more long term maintenance. Maintenance plans can be discussed with The Fields Agency Solutions Engineer or an Account Manager by calling or contacting us via email.

With regards to warranty, The Fields Agency has an open 30 day warranty for all programming and design related items from the date of sign-off or publication to the web. If at any time your website or graphics need to be revised to match what was signed-off for any reason, just contact us and we will take care of this with priority. Beyond the 30 day warranty period if a client comes across something they had not tested prior, we are very reasonable and certainly would like our clients to always be satisfied, so just contact us and we will review the situation on a case-by-case basis.

 

Termination of service

You may stop using the service at any time by submitting written Notification that you would like to close your account. In such event you will not be entitled to any refund of any fees that you have paid prior to your written intent to terminate service. Any party may terminate a service agreement upon thirty (30) days written notice unless a breach is cured within the notice period. 


The Fields Agency also may terminate an Agreement at any time, with or without cause, upon thirty (30) days’ notice, but, if (and only if) without cause, the client shall upon termination pay The Fields Agency all unpaid and undisputed amounts due for Services completed prior to notice of termination.