As a content marketing specialist, your job is to write persuasive content that will turn online visitors into leads and then hopefully into sales. Writing content that can lead to sales isn’t all that hard; here are a few simple tips.

1. Think of a captivating title.

The title is the most crucial factor when it comes to influencing your readers; since a lot of people may not even read your content if they don’t think that your content doesn’t have a captivating title. 8 out of 10 people may choose to ignore the content if they don’t find the title interesting.

2. Deliver what you promised with the title.

Getting people to read your content is only half of the battle. After you’re done getting your visitors to read your content, you now have to make sure that you fulfill the promises of your title. If your content isn’t able to deliver what you promised with the headline then it might lead to your visitors to abandon your site altogether. So with this in mind, you have to make sure that when writing your headline you will not try to deceive your visitors. Your goal is to make them read your content from start to finish.

3. Make it easy to consume.

You don’t have to spoon feed the content to your visitors, but it is a good idea to have content that people can easily understand the content by just scanning it, since most visitors will not be reading it word for word.

People don’t like content with long sentences and large bodies of texts, and will most likely give up in reading the content, and might go to another website instead.

Here are some tips to make your content easy to digest:

  • Shorter paragraphs: Break down your content into shorter paragraphs of 3-4 sentences at the most in order to make it easier to digest. A lot of people get scared with large bodies of texts.
  • Use interesting sub-headers: People usually don’t read the entire content, and usually just read the parts that interest them, so by using interesting sub-headers, it will keep your readers engaged by appealing to their interests.
  • Use bullet points: Using bullet points is essential in order to make sure that it is easy to skim through and won’t strain your visitor’s eyes with large bodies of text.

4. Add a call to action at the end.

A call to action is a great way to convert your visitors into leads that will eventually lead to sales. For example, you can add an email subscription form at the end of your content.

Here are some tips in order to add more clients to your email list:

  • Creating a premium library: Create your own premium library consisting of original content such as ebooks and other valuable course materials that viewers can only find at your website. This can help persuade visitors to subscribe to your email list.
  • Content gating: Content gating is a tactic where you block off a specific section of your content for your subscribers only, which will encourage visitors to sign up.

Now that you have a better idea on how to write content that can lead to sales, but still have no idea how to implement it into your own content, then we at the Fields Agency can help you out. We are one of the top online marketing agencies in the Sacramento California area, and have a wide range experience in anything and everything connected to marketing. We can help you out with all of your marketing needs in order to get to the top and stay there.

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Privacy Policy

The Fields Agency ("we") respects and is committed to protecting your privacy. That is why we have adopted this Privacy Policy applicable to and covering: 

("this website").

This Privacy Policy lets you know how your personal information is processed and used. We promise to only use your personal information in ways that are compatible with this Privacy Policy.

Collection & Use of Personal Information You may browse this website without revealing any personal information about yourself.

We do not automatically log personal data nor do we link information automatically logged by other means with personal data about specific individuals. We do not collect information about our visitors from other sources, such as public records or bodies, or private organizations.

If you choose to submit an application on our website, we will request personal information from you such as your name, phone numbers, email address, etc. This information will be used to contact you to schedule an interview or sales meeting for you in regards to our work openings and for evaluation purposes during the interview process.

We will use the email address and phone numbers you provide us to communicate with you during the interview process. You may voluntarily choose to terminate the interview process at any time at which point you may also automatically terminate our use of your email address to communicate with you. This information will be kept in the strictest confidence, it will not be used for any other purpose, and it will never be shared with anyone outside of our organization and organization's providers. No information you provide will ever be used for any type of marketing purposes by us or anyone else.



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Though we will make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order, or legal process served upon us. If we decide to change our privacy policy, we will post those changes to this privacy statement and other places we deem appropriate so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we would disclose it.

We will use your information only in accordance with the privacy policy under which the information was collected.


Warranty & Support

The Fields Agency stands behind its products and services. For all of our design and programming services, we make sure to ONLY have you sign and approve of the work upon satisfaction of what has been created. With all digital marketing services as stated in the terms and conditions for such services, we cannot provide a guarantee of service, but will perform our level best to deliver the desired results as we understand that if we want a clients long term business, we must certainly work towards delivering results which are indicative to the dollars being spent. We understand a businesses website to be an investment and so the same is with any marketing and design. The concept of any investment is to yield a return. The Fields Agency strives to work as a partner and has support plans as needed for those projects which may need more long term maintenance. Maintenance plans can be discussed with The Fields Agency Solutions Engineer or an Account Manager by calling or contacting us via email.

With regards to warranty, The Fields Agency has an open 30 day warranty for all programming and design related items from the date of sign-off or publication to the web. If at any time your website or graphics need to be revised to match what was signed-off for any reason, just contact us and we will take care of this with priority. Beyond the 30 day warranty period if a client comes across something they had not tested prior, we are very reasonable and certainly would like our clients to always be satisfied, so just contact us and we will review the situation on a case-by-case basis.


Termination of service

You may stop using the service at any time by submitting written Notification that you would like to close your account. In such event you will not be entitled to any refund of any fees that you have paid prior to your written intent to terminate service. Any party may terminate a service agreement upon thirty (30) days written notice unless a breach is cured within the notice period. 

The Fields Agency also may terminate an Agreement at any time, with or without cause, upon thirty (30) days’ notice, but, if (and only if) without cause, the client shall upon termination pay The Fields Agency all unpaid and undisputed amounts due for Services completed prior to notice of termination.