14 Essential Tips for Improving Your Web Design
Here are some questions that you need to answer to determine if you’re doing a good job with your web design:
Can people who visit your website immediately determine exactly what it is your company does?
Can visitors easily navigate through your blog?
Do you have a very high bounce rate?
If the answer to these questions are “no,” then you may want to change the way you optimize and design your website.
Your website needs to clearly communicate to your audience exactly what you do, why you do it, and who you do it for.
Now here are some web design tips to help you increase your conversions.
14 Tips for Improving Your Web Design
- Have a Plan
When you’re designing your website, you’ll need to take into account the visitor’s journey from the very first time they visit your website up until they decide to become a customer. Think of what your visitors will be viewing, what content they’re going to read, and what offers will most likely convert into sales. By doing so, you can design a website that can nurture leads throughout the sales funnel. Analyze what you know about your current customers, find out what convinced them to view your website, and ultimately become a customer.
- Remove the Following From Your Website
Yes you want your website to be original and eye-catching but there are certain elements that you should stay away from which can diminish the value and message you’re trying to convey. Overly complicated animation, text-heavy content, and stock website images, are just a few examples of features you should avoid.
You need your website to get the audience’s attention in the first 8 seconds, which also gets your point across. You can do this by utilizing short yet powerful sections of content, applicable photos with clear and precise headers in order to separate them from each other. Also avoid using jargon or ambiguous terminology that may confuse your website users.
- Include Social Share and Follow Buttons
Make sure to include a social share button and follow button on your website so that once you are producing some great original content, your users can share it with other people on their social media accounts. Doing this can lead to more traffic for your website.
- Implement Calls-to-Action
Lead your visitors by implementing calls-to-action, which can provide them with an idea on what to do next. It’s easy to use call-to-actions but not a lot of people can utilize it to its full potential. Take a good look at your website and if you find out that most of your call-to-action elements are for a trial/consultation, then it’s time for you to update.
Instead, provide them with content that can better educate them and can help solve their issue. This type of informative content can establish to your visitors that your company can help relieve these issues, which in turn may urge them to research about your services to find out if you can provide the solution. Some other types of call-to-actions include “click here for more information,” “watch this video,” “sign up for a webinar,” and “see pricing here.”
- Use the Right Images
You need to use images that will fit with the message that you are trying to convey to your audience. You can even use stock photos, but it is better to use genuine photos of your staff and the office, which can evoke trust in your company. When you have no choice but to use stock photos, be sure to pick ones that match the theme of your company and the content you are explaining.
One of the most important elements when designing a website is the navigation interface. Make sure that your website is easy to navigate so users can easily find what they’re looking for. If your website is hard to use and the visitors can’t find what they are looking for, they’ll most likely leave your website and may even go to a competitor with a more user friendly interface. Make sure that your website is also optimized for mobile users since most of online traffic is mobile.
- Let Your Visitors Scroll on Your Homepage
It is alright to design a slightly longer homepage, which includes 3-5 sections that can direct users to different areas of your website.
Here are some examples of what these sections could be:
- Value proposition
- Intro Video
- Overview of Services
- Product Features
- About Us
- Case Studies/Success Stories
- Don’t be Afraid of White Space
White spaces can be used to help break up the page and increase readability. White space or negative space is the design elements on a page which are empty and lacking content or any visuals. These white spaces are responsible for increasing the readability of your page and also content prioritization, and helps in positioning other website design elements.
Review the pages on your site and if you find pages that lack negative space, then strip elements or content that you deem unnecessary to the purpose of the page. Then group the content so that visitors will be able to easily distinguish where they belong on the page.
- Mobile Optimization
Optimizing your website for mobile is crucial since around 80% of internet users are use mobile devices. According to Google, 60% of users that have had trouble accessing a website on mobile are unlikely to return and 40% will visit a competitor’s website instead. Since most of your online traffic will be through the use of mobile phones, it is absolutely essential for you to tailor a version of your site for mobile users, making the experience as seamless and easy as possible.
- Get Found
What’s the use of having a great website design if your website doesn’t have any online presence? You’ll need to utilize an SEO strategy that takes into consideration the most used keywords that your prospective clients will be searching for. This type of marketing strategy requires you to create original content that is relevant to the needs of your online visitors. Make sure that you first identify the right keywords that your intended audience is actually searching for so you’ll only attract visitors that have a chance to convert into customers.
- Never Stop Testing
Make sure that you always check the performance of your pages by checking important data such as conversion paths, what visitors are clicking, and how far they scroll your website, etc.
Older websites tend to have outdated information, which is why you should always update the content on a regular basis. You could always do some minor updates and changes such as button colors, headers, or adding a few sentences that would greatly impact the page’s SEO performance.
- Identify Unknown 404’s or Broken Links
There may be some pages and/or links on your website that may not be working anymore so you should take the time and thoroughly find if there are any broken pages or links.
- Create New or Unique Offerings
You need to evaluate how many of your visitors are converted into customers. In order to increase the conversion rate, you can present new enticing offers, demos, or items that your visitors may find too good to pass up. With the ever-growing resources on the internet, it has become more and more difficult to break through all of the noise and get people to become your customers. In order to stand above the rest, you need to find what deals and offers that are offered in your area and also make new exciting deals that only you offer.
- Update Your Content To Appeal to Your Persona
Everyone knows the ‘we’ and ‘our’ content. “We will increase your revenue” and “Our benefits include” are just some of the many example of these types of headers that are used by numerous web pages. Yes, these types of headers showcase how good you and your product is as well as how you can help your audience but it isn’t getting your point across.
Replace all the “we” and “our” with “you” and “your.” By doing this, you can meet your potential customers eye-to-eye to establish that you understand and have the ability to meet their needs.
The Fields Agency is your local Elk Grove Web Design company and are here to help you whether you are a small start-up looking for an affordable web design or a nationwide corporation seeking the highest-quality website. We offer a wide range of online marketing strategies and services in order to help you gain an edge over the numerous competitors in today’s ever-growing digital age. The Fields Agency is here to help you become the best you can be!