Every website wants visitors to either buy or contact them, this is what we call “conversion.” At this point, this is where your lead starts to become a customer. All website owners need to consider conversion rates if their website has considerable traffic but very few leads. 

Many factors could affect or otherwise contribute to the problem, and this includes web design. Web design can be a significant aspect of converting your leads to customers and also influence their choices. Your site design is the very first thing your visitors see, and it can also influence their decision to buy from your site or contact you. Most first-time visitors to your site are not ready to buy. They’re investigating options and comparing you to others. So it’s also best to check lead competitors in your market and analyze their web design and other features of their site.

Here are a few things to consider when designing your website:

1. Ease of use

Most potential clients want the more important information first, so be sure to put all substantive information above the fold.  Making pertinent information easy to find prevents lengthy, fruitless searches that most likely won’t result in a sale.

2. Color

The color scheme of your site sets the mood for your visitors. Certain colors inspire certain types of behaviors. Red and yellow, for instance, have been shown to make people think of food. Blue and green hues can inspire calmness as well as confidence. Think carefully about the message you’d like to convey to your visitors and which color best enhances that message.

3. Videos

Although great pictures can compel users to take a more participative approach or at least grab their attention, videos have the same effect or better and provide a more interactive as well as user-friendly experience.

4. Free Offers

Free or complimentary offers are another useful tool to reel in potential clients. Seeing or hearing the word “free” can almost instantly grab anyone’s eye even if the value of the “free product” isn’t quantifiable.

5. Clear, unique value proposition?

If you can’t figure it out, you’ve got a big problem. Your UVP probably isn’t apparent to your website visitors, either. Make it obvious why visitors should choose your brand. 

6. Trust symbols.

Trust symbols establish a firm relationship between you and your users. Reviews, badges of consumer protection services, and other affirmations that provide assurance that your business can be trusted could give you more conversions, i.e., sales.

7. Short forms

Keep your forms short and easy to answer. Only require users to provide the information that you need to get a conversion.

8. Headlines

Headlines usually grab your user’s attention first, so be sure to make them catchy enough to get their attention and hopefully compel them to read on.

9. Virtual Chat

A bit advanced for some, but the ability to instantly chat with visitors will give you more sales and conversions. More people than ever prefer a quick online chat while they browse as opposed to picking up the phone. Chat also establishes trust by allowing you to assist your customers personally and lets them know your business is accountable.

10. Whitespace.

A cluttered webpage looks ugly and feels cramped. Too many elements can confuse people and turn them away. Be sure to keep your site design simple and organized so that it won’t turn potential customers off.

The Fields Agency is here to help you with your website design needs or to answer any questions you may have regarding creating a user-friendly experience that will turn your visitors into customers!

Terms of Service

Privacy Policy

The Fields Agency ("we") respects and is committed to protecting your privacy. That is why we have adopted this Privacy Policy applicable to and covering: www.fieldsagency.com 

("this website").

This Privacy Policy lets you know how your personal information is processed and used. We promise to only use your personal information in ways that are compatible with this Privacy Policy.

Collection & Use of Personal Information You may browse this website without revealing any personal information about yourself.

We do not automatically log personal data nor do we link information automatically logged by other means with personal data about specific individuals. We do not collect information about our visitors from other sources, such as public records or bodies, or private organizations.

If you choose to submit an application on our website, we will request personal information from you such as your name, phone numbers, email address, etc. This information will be used to contact you to schedule an interview or sales meeting for you in regards to our work openings and for evaluation purposes during the interview process.

We will use the email address and phone numbers you provide us to communicate with you during the interview process. You may voluntarily choose to terminate the interview process at any time at which point you may also automatically terminate our use of your email address to communicate with you. This information will be kept in the strictest confidence, it will not be used for any other purpose, and it will never be shared with anyone outside of our organization and organization's providers. No information you provide will ever be used for any type of marketing purposes by us or anyone else.



Some of our web pages utilize "cookies" and other tracking technologies. A "cookie" is a small text file that may be used to collect information about web site activity. We may track non-personally identifying information such as pages visited, click stream patterns, and dates and times that our site is accessed.

This information is collected in an aggregate manner and we do not collect individual browsing profiles for individual visitors. Our use of cookies and other tracking technologies allows us to improve our web site. We do not use cookies to store personal data nor do we link non-personal information stored in cookies with personal data about specific individuals.

We do not share this aggregate, non-personally identifying information with anyone outside of our organization and organization providers.



Legal Disclaimer

Though we will make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order, or legal process served upon us. If we decide to change our privacy policy, we will post those changes to this privacy statement and other places we deem appropriate so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we would disclose it.

We will use your information only in accordance with the privacy policy under which the information was collected.


Warranty & Support

The Fields Agency stands behind its products and services. For all of our design and programming services, we make sure to ONLY have you sign and approve of the work upon satisfaction of what has been created. With all digital marketing services as stated in the terms and conditions for such services, we cannot provide a guarantee of service, but will perform our level best to deliver the desired results as we understand that if we want a clients long term business, we must certainly work towards delivering results which are indicative to the dollars being spent. We understand a businesses website to be an investment and so the same is with any marketing and design. The concept of any investment is to yield a return. The Fields Agency strives to work as a partner and has support plans as needed for those projects which may need more long term maintenance. Maintenance plans can be discussed with The Fields Agency Solutions Engineer or an Account Manager by calling or contacting us via email.

With regards to warranty, The Fields Agency has an open 30 day warranty for all programming and design related items from the date of sign-off or publication to the web. If at any time your website or graphics need to be revised to match what was signed-off for any reason, just contact us and we will take care of this with priority. Beyond the 30 day warranty period if a client comes across something they had not tested prior, we are very reasonable and certainly would like our clients to always be satisfied, so just contact us and we will review the situation on a case-by-case basis.


Termination of service

You may stop using the service at any time by submitting written Notification that you would like to close your account. In such event you will not be entitled to any refund of any fees that you have paid prior to your written intent to terminate service. Any party may terminate a service agreement upon thirty (30) days written notice unless a breach is cured within the notice period. 

The Fields Agency also may terminate an Agreement at any time, with or without cause, upon thirty (30) days’ notice, but, if (and only if) without cause, the client shall upon termination pay The Fields Agency all unpaid and undisputed amounts due for Services completed prior to notice of termination.