Every website wants visitors to either buy or contact them, this is what we call “conversion.” At this point, this is where your lead starts to become a customer. All website owners need to consider conversion rates if their website has considerable traffic but very few leads. 

Many factors could affect or otherwise contribute to the problem, and this includes web design. Web design can be a significant aspect of converting your leads to customers and also influence their choices. Your site design is the very first thing your visitors see, and it can also influence their decision to buy from your site or contact you. Most first-time visitors to your site are not ready to buy. They’re investigating options and comparing you to others. So it’s also best to check lead competitors in your market and analyze their web design and other features of their site.

Here are a few things to consider when designing your website:

1. Ease of use

Most potential clients want the more important information first, so be sure to put all substantive information above the fold.  Making pertinent information easy to find prevents lengthy, fruitless searches that most likely won’t result in a sale.

2. Color

The color scheme of your site sets the mood for your visitors. Certain colors inspire certain types of behaviors. Red and yellow, for instance, have been shown to make people think of food. Blue and green hues can inspire calmness as well as confidence. Think carefully about the message you’d like to convey to your visitors and which color best enhances that message.

3. Videos

Although great pictures can compel users to take a more participative approach or at least grab their attention, videos have the same effect or better and provide a more interactive as well as user-friendly experience.

4. Free Offers

Free or complimentary offers are another useful tool to reel in potential clients. Seeing or hearing the word “free” can almost instantly grab anyone’s eye even if the value of the “free product” isn’t quantifiable.

5. Clear, unique value proposition?

If you can’t figure it out, you’ve got a big problem. Your UVP probably isn’t apparent to your website visitors, either. Make it obvious why visitors should choose your brand. 

6. Trust symbols.

Trust symbols establish a firm relationship between you and your users. Reviews, badges of consumer protection services, and other affirmations that provide assurance that your business can be trusted could give you more conversions, i.e., sales.

7. Short forms

Keep your forms short and easy to answer. Only require users to provide the information that you need to get a conversion.

8. Headlines

Headlines usually grab your user’s attention first, so be sure to make them catchy enough to get their attention and hopefully compel them to read on.

9. Virtual Chat

A bit advanced for some, but the ability to instantly chat with visitors will give you more sales and conversions. More people than ever prefer a quick online chat while they browse as opposed to picking up the phone. Chat also establishes trust by allowing you to assist your customers personally and lets them know your business is accountable.

10. Whitespace.

A cluttered webpage looks ugly and feels cramped. Too many elements can confuse people and turn them away. Be sure to keep your site design simple and organized so that it won’t turn potential customers off.

The Fields Agency is here to help you with your website design needs or to answer any questions you may have regarding creating a user-friendly experience that will turn your visitors into customers!